General

Innovation is the only way to become a trading powerhouse.   In today's century old era of accelerated evolution, China needs to promote high-quality development of international trade, and more importantly, to lay out and protect intellectual property rights from a global perspective, seek new opportunities in crises, and open up new opportunities in the changing situation.

Recently, the second the Pearl River International Trade Forum - "Intellectual Property Protection and High Quality Trade Development" sub forum was held. This is also the first time that the the Pearl River International Trade Forum has set up a special forum on intellectual property rights.

The World Intellectual Property Organization is pleased to see that intellectual property is increasingly being fully utilized by countries as an effective tool to promote business, trade, and economic development, especially job creation. Wang Binying, Deputy Director General of the World Intellectual Property Organization, stated in a video speech that the World Intellectual Property Organization is committed to providing high-quality international intellectual property services, data services, and more to global users, To help it further develop its business. We believe that through joint efforts, the world will have a strong and dynamic innovation ecosystem based on intellectual property rights, and the vision of high-quality trade development in the future will also be realized

Overall, relying on research and development, launching more independent designs, and accumulating good commercial reputation are becoming new advantages for Chinese enterprises to participate in international trade. To turn these advantages into profits, it depends on a strong global intellectual property protection environment. "Chen Hongbing, Director of the Madrid Registration Department Operations Department of the World Intellectual Property Organization's Brand and Appearance Department, believes that China needs to continue Deeply participate in the construction of the global intellectual property system, contribute more "Chinese wisdom" to the global formulation of new intellectual property rules, and promote the development of rules towards a more fair, just, and efficient direction.

Bai Jianfeng, director of the Intellectual Property Development Research Center of the China National Intellectual Property Administration, said frankly that from the current development trend, trade protectionism in developed countries is rising, and the evolution and impact of economic and trade frictions involving intellectual property are greater than ever before. We should be prepared in terms of trade and intellectual property rules to effectively resolve intellectual property disputes and disagreements

Bai Jianfeng also proposed three suggestions: firstly, based on the current situation, objectively evaluate the differences between China and other countries; Secondly, facing the future, conducting in-depth tracking and research on intellectual property issues related to new production factors, business models, and technological applications in international trade such as digital trade, fully leveraging the technical protection role of intellectual property; The third is to fully plan and apply intellectual property rights from the perspective of national strategic security, control more key core technology intellectual property rights, and better respond to the challenges brought by the unprecedented changes in a century.

At the national level, while promoting a more fair and just pattern of intellectual property protection through international cooperation, enterprise entities should also take precautions and effectively safeguard their legitimate rights and interests. At present, the footprint of Chinese enterprises has already spread globally. "Chen Hongbing reminds enterprises to be sensitive to changes in the external policy environment, and to timely track and grasp the latest trends in intellectual property and trade related policies. At the same time, it is necessary to use new methods such as data analysis to monitor one's intellectual property rights, proactively provide early warnings, take corresponding actions, and ensure that one's legitimate rights and interests can be effectively protected in international trade overseas.