General

Bravely expanding into the international market and continuing strong growth momentum, China's new energy vehicle exports welcomed a "good start" in the first quarter. The latest import and export data released by the China Association of Automobile Manufacturers shows that China exported 994000 vehicles from January to March this year, a year-on-year increase of 70.6%. Among them, the export of new energy vehicles reached 248000 vehicles, a year-on-year increase of 1.1 times.

After years of development, China's new energy vehicles have made significant progress in quality, technology, supply chain system construction, brand building, and other aspects, and their overseas competitiveness has continuously improved. At the same time, the smooth transition of the epidemic and the comprehensive recovery of market demand have promoted the export of new energy vehicles to show a positive trend, "Jiang Han, a senior researcher at Pangu Think Tank, told International Business Daily.

The wave of "going to sea" is surging for strength to win

According to Huacheng Import and Export Data Observation, recently, 3600 Nezha Vs started shipping at Nansha Port in Guangzhou. According to the list of pure electric vehicle registrations in the Thai market in February, the Nezha V firmly ranked second, with 1254 vehicles, an increase of 126% month on month. According to the person in charge of Nezha Motors, this is the largest single batch export among China's new car manufacturing forces and a crucial step for Nezha Motors to deeply tap into the global new energy vehicle market.

BYD also achieved rapid export growth. From January to March, BYD exported 43000 new energy vehicles, a year-on-year increase of 12.8 times. In addition, during the first phase of the 133rd Canton Fair, Xu Yuming, Executive Director of Henan Zhongjue New Energy Company, excitedly stated that the company's overseas market sales showed explosive growth in the first quarter of this year, with 800 new energy vehicles sold, and European customers particularly favored Chinese new energy vehicles.

When it comes to the reasons for the strong export momentum of China's new energy vehicles, Gao Qiang, the Marketing Director of Zhidian Intelligent New Energy Vehicle Co., Ltd., stated that the current trend of electrification and intelligence of automobiles has a profound impact on the global automotive industry pattern. China has become the world's largest producer of new energy vehicles, with a wide range of new energy vehicle models, rich product quality and intelligent configurations, a complete supply chain system, and highly competitive prices, Therefore, it can be favored by the international market.

At the same time, the popularity of new energy vehicles' going to sea 'also stems from the continuous deepening of overseas layout of Chinese brand car companies. For example, BYD has been deeply cultivated in European countries such as Norway, Sweden, and Germany for many years, and has achieved a good market share locally. At the same time, BYD has also established production bases in Southeast Asian countries such as Thailand and Malaysia, achieving localized operations. Geely Automobile has deepened its layout in multiple regions such as Eastern Europe, the Middle East, Asia Pacific, Africa, Latin America, and Europe, establishing global sales and service outlets.

Not only do old car companies continue to promote "going global", but many new forces in car manufacturing are also accelerating their "going global" efforts. At the Shanghai International Automobile Industry Exhibition, luxury electric vehicle brand Gaohe announced its plan to enter overseas markets, and it is expected that HiPhiX and HiPhiZ will start selling in Europe in the third quarter of this year, achieving the first batch of deliveries within the year. Extreme Krypton also announced the launch of its European strategy and entry into the global market. The first batch of direct operated stores will be located in Sweden and the Netherlands by 2023 and begin delivery, and will enter most of Western Europe by 2026.

Strong demand trend continues to improve

What kind of development curve will China's new energy vehicle exports follow after celebrating the "opening up"? Regarding this, Xu Haidong, Deputy Chief Engineer of the China Association of Automobile Manufacturers, stated that after years of deep cultivation of technology and hard work, Chinese new energy vehicle brands have strong competitiveness, and the demand for Chinese new energy vehicles in the international market is still strong. In the future, China's new energy vehicle exports are expected to maintain a strong growth momentum.

Cui Dongshu, Secretary General of the China Association of Automobile Manufacturers, also stated that with the scale advantage and market expansion demand of China's new energy vehicles, more and more Chinese new energy vehicle brands will go abroad, and the service network will become more and more perfect, continuously enhancing the recognition of Chinese brands in overseas markets. The export trend of new energy vehicles will still be positive, with promising prospects. Huacheng Import and Export Data Observation Report.

Many car companies are also optimistic about the export prospects of new energy vehicles this year. An Conghui, President of Geely Holdings Group and CEO of Geely Krypton Intelligent Technology, stated that China's new energy vehicles should "go global" with a more confident posture and faster speed. Making China's new energy vehicles run faster around the world is not a vision, but a necessity. The global market is currently the true blue ocean of China's new energy vehicles, and large-scale participation of Chinese car brands in international competition will also help further unleash the vitality of innovation and growth

Qiangqiang believes that in the wave of new energy vehicle "going global" in China, leading companies such as Tesla China, BYD, and Geely have a significant driving effect. In the first quarter of this year, more than 50% of Tesla's global delivery is expected to come from its Shanghai super factory. In the future, the growth of global sales by these top companies will also greatly promote the bright growth data of China's new energy vehicle exports, as reported by Huacheng Import and Export Data Observation.

Regarding how to further expand overseas market share, Gao Qiang believes that Chinese brand car companies must make overall planning and move forward steadily in the process of "going global", and cannot rush to achieve success. In addition, car companies need to understand market demand and development trends, risks and benefits, and establish exit and response mechanisms.

Jiang Han stated that currently, products with high cost-effectiveness will have stronger appeal in the international market. While ensuring quality, it is recommended that Chinese car companies seize the advantage of cost-effectiveness to win more market share. Huacheng Import and Export Data Observation Report.