General

Customs data, as one of the commonly used tools in foreign trade business, plays a very important role in foreign trade companies when conducting related business. Many foreign trade salespeople use customs data to query related information, mostly directly through products, and then find potential foreign trade customers. The next step is to send emails in groups to obtain inquiries, but there are few responses and the efficiency is low, So how to use customs data to accurately mine customers?

Firstly, it is necessary to clarify the basic attributes of customs data in order to effectively use it. There are two steps to efficiently utilize customs data to mine customers:

1. Utilizing Customs Data for Basic Customer Backtracking

Customs data is an important transaction voucher. As is well known, customs data not only includes relevant information records and product information details of both parties involved in the transaction, but also helps enterprises to timely understand the procurement information of the other party through the data. In the process of querying, it is possible to conduct in-depth analysis of customer profiles, which is the basic background of the customer, including whether the customer is a professional buyer. This can effectively avoid resource waste, and by analyzing overseas buyers and querying transaction records, we can further understand their purchasing power. This plays an important role in helping enterprises find accurate buyers, It is also possible to focus on development based on its actual needs.

2. Deeply explore customer procurement patterns

After finding the information and contact information of potential customers through customs data, it is not possible to immediately conduct email development letter work on them. If the purchaser is not within the procurement period, no matter how many development letters you send, it is useless. Therefore, before conducting email development letter work, it is necessary to understand the procurement regulations of overseas buyers. In fact, after finding the buyer, the next thing to do is not just to directly send the corresponding information, Instead, it is necessary to timely understand customers' purchasing habits through customs data, and track and analyze past transaction records to timely understand the required quantity and shipping time. Having a detailed understanding of whether customers care about product quality or price is also very important for improving inquiry rates. Considering that each country's customs policies also vary greatly, such as the fact that EU countries do not open bill of lading details, as a foreign trade enterprise, if you want to develop the market of EU countries, you need to use reverse inspection methods. For example, countries such as Russia and India have not only import but also export data, so you can use the data of these countries to query the procurement records of EU countries, This can also find precise customers.

In summary, it is the correct way and operation to mine foreign trade customers through customs data. I hope it will be helpful to you.