General

What are the channels for foreign trade to find customers? It can be summarized into six development channels, including online search engines, social platforms, B2B platforms, customer referrals, domestic and foreign exhibitions, and foreign trade customer development systems. From this, it can be seen that there are many channels for foreign trade to find customers, but not every channel is suitable for oneself. Finding the right channel is very important. So we need to first understand these channels, and the following is an introduction to the channels for foreign trade to find customers.

1. Internet search engines, especially overseas search engines, such as Google and Yahoo, are commonly used to develop overseas customers. It is necessary to learn to proficiently use these search engines and expand resources.

2. Social media platforms: Firstly, in some foreign social media platforms, such as Twitter, Facebook, YouTube, etc., corresponding accounts are established on these platforms to attract customer traffic through articles, images, and videos.

3. B2B platforms, that is, business-to-business platforms, commonly have good methods such as Alibaba International Station and China Manufacturing Network. This is also a common method for foreign trade to find customers. Data shows that over 50% of foreign trade companies are using this method

4. Customer referrals refer to the process of communicating with customers through network referrals, in order to attract and find more customers. This is also the most direct method. Of course, the prerequisite for developing this channel is to have a certain number of customer bases.

5. In foreign trade trade exhibitions, both customers and potential customers participate in the exhibition. Therefore, it is necessary to prepare well for such exhibitions, including the business cards of salespeople and product information reports, in order to explore more potential customers.

6. The foreign trade customer development system mainly conducts carpet style customer development through search based on keywords of product names or industry famous brands. Although this method takes a long time, it often has better results.

The key to finding customers in foreign trade is to identify suitable channels. The above are introductions to the six channels, and not all of them need to be used. The main thing is to carefully consider factors such as one's own product positioning and market positioning, in order to determine the channels for developing one's own customers.