General

With the continuous development of the times and the Chinese economy, the foreign trade industry has gradually become hot. However, with more and more enterprises entering the foreign trade industry, the market competition in the foreign trade industry has become increasingly fierce, leading to the need for the foreign trade industry to pay more attention to products in order to stand firm in the foreign trade market, focus on marketing, and achieve better marketing effects, in order for enterprises to continue to develop. Among many marketing methods, foreign trade email marketing is more suitable for the foreign trade industry, in line with its characteristics, and has become the preferred marketing plan for most foreign trade enterprises. Below, Xiao Zhijun will teach you a foreign trade email marketing strategy.

（1） After obtaining the customer email address, it is necessary to ensure the authenticity, validity, and accuracy of the email address (in addition to the email address, when dealing with foreign trade customers, it is also necessary to save the customer's contact information such as phone number). Then, based on the feedback data from the group email, customer classification management can be carried out based on delivery rate, click through rate, reading time, and activity level, Divided into invalid customers, general customers, and high-quality customers, differentiated treatment can better allocate energy to high-quality customers. For data statistics and analysis, Huacheng Chuangzhi Foreign Trade Email Marketing can help enterprise marketing personnel quickly collect customer data and help enterprises operate marketing plans more efficiently.

（2） Details to pay attention to when sending: 1. Sending time: The time difference between different regions is different. Enterprises in the foreign trade industry usually have email addresses from multiple countries, and the sending time of foreign trade product emails should also be distinguished. Of course, in Huacheng Creative Intelligence email marketing, you can set the time for sending emails to improve the effectiveness of email marketing. 2. Understanding customs: Develop different email content based on the customs, customs, and other national cultures of different countries. 3. Try to keep the email content simple and generous. Don't send long emails, just state clearly in the email: who I am, what products I sell, and what are the advantages. 4. Corporate brand/logo: The email can showcase/mention the company's brand/logo multiple times, deepening the customer's brand impression.

（3） After categorizing customer groups through personalized email sending, personalized emails can be achieved through the custom variable function provided by Huacheng Creative Intelligence, targeting customer names, industries, countries, and other information. When customers receive emails to view the email title and content, they believe that the email was written and sent separately, which can greatly improve customer satisfaction and increase the click through rate of foreign trade emails. The above is a foreign trade email marketing function that can better assist foreign trade enterprises in foreign trade email marketing and effectively improve the effectiveness of marketing.