General

Fashion influence marketing connects people to the runway in a way that television and magazine advertisements cannot achieve. Brands do not need to rely on supermodels to sell clothing, but can leverage the power of real people and social media to carry out powerful marketing activities.

The contact information between the fashion industry and customers is undergoing a transformation. We are increasingly inclined to draw inspiration from the real-life characters we follow online.

If you are a fashion brand interested in using influencer marketing to promote your product, then this guide is a perfect starting point.

main points:

To position your brand as easy to access and relevant, establish connections with creators who have a large fan base on social media, rather than just collaborating with celebrities. To collaborate with fashion influencers, you not only need to send free products. They have more value in promoting your sales, hosting giveaways, and providing exclusive discount codes to their audience. To ensure the success of the event, the key lies in selecting the appropriate influencers. Choose your influence partner based on your target audience and the people who best represent your brand value.

What is fashion influence marketing?

Influential marketing has been popular for a while. It provides a brand with a new way to establish connections with potential customers. In the fashion industry, from luxury designers to fast fashion brands, everyone is collaborating with influential people to achieve success.

Take a look at Aerie, which collaborates with TikTok celebrities to promote its products.

When influential people use their platform (whether it's YouTube, Instagram, or other social media marketing accounts) to talk about your brand, this is an effective way to gain attention. Sometimes just one post can make your brand famous online.

With social media marketing platforms covering hundreds of millions of active users every day, influencer marketing can quickly increase awareness and establish trust. In contrast, the magazine 'Fashion' has a monthly readership of 22.5 million.

Influencers of Fashion Brands Marketing Philosophy

There are multiple ways to collaborate with influential people based on the most suitable approach for your brand and long-term goals. The more creativity you receive, the more your advertising series stands out. This will produce positive results, such as increasing social fans, engagement, and brand sales.

Here are some ideas:

Product promotion: The most common fashion influencer activity method is to send free products to influencers or allow them to access your online store within a set budget. Then, they can design styles for clothing and showcase your products in blogs, social media posts, stories, and more. Use affiliate links to promote sales: To ensure your next sales success, please have influential people promote on social media by sharing some of their favorite products. By using membership links, influential individuals can earn commissions from each sale, making it more attractive to attract new customers to your brand. Exclusive discount code: Everyone likes to save money, so creating a unique discount code for each influencer may be a good way to drive sales and measure which influencers bring the most traffic to your website. Taking over social media: If you are looking for content that differs from typical sponsored posts, please try taking over social media comprehensively. For example, influential people can control your brand's Instagram account throughout the day. Enable influential people to post updates on your updates and Instagram stories and scrolls, presenting an interesting and relevant way to attract their fans to visit your social page.

Three tips for successfully conducting fashion influence marketing activities

Influential social media marketing activities require careful research and planning to achieve results. Please remember these three tips to help your fashion influence event succeed:

1. Decide what you want from the collaboration

Before delving deeper, please outline the goals of your influencer activity. What goals do you hope to achieve by collaborating with fashion influencers? Do you want to increase brand awareness, increase social attention, or drive sales?

Understanding your ultimate goal can also tell you which metrics to track to see if a given influencer relationship is successful. If you see the effectiveness of a certain activity, you will know that an influential person is worth collaborating with again in the future.

2. Determine the type of activity you want to carry out

Finally, you need to consider the type of activity that can best help you achieve your goals. Do you expect sponsored social posts to bring the best results? Would it be more effective to hold a gift event or provide an exclusive discount code?

When you try to influence social media marketing, you will have a better understanding of what works for your brand and what doesn't. The key here is to test, learn, and continue to iterate your social media marketing strategy.

3. Choose the appropriate influencers for your activity

As a brand, you always hope to collaborate with influential people and have the audience you want to target. If the existing audience of influencers is not interested in your product, then the event will not be successful. Don't choose someone just because they have a large number of followers. Loyal and engaged followers are crucial, so influencers with a small follower base can still engage in strong collaboration.

Another important factor to consider when choosing influencer partners is fairness and inclusiveness. Each marketing campaign is an opportunity for your brand to integrate influencers from different backgrounds and sizes to ensure that your information represents your target audience.

Influential marketing is everywhere. If you want to ensure that people discuss and recommend your brand, it's time to start now.