General

With the continuous improvement of modern economic level, people's needs have also changed, and they are increasingly valuing the spiritual experience behind the material, leading to the development of new industries. Therefore, marketing methods based on social spiritual experience have also become an important sales tool. Social big data can more quickly and accurately find user objects. And form a new "social marketing two in one" model of sales, customer service, public relations processing, customer maintenance, and resource development. On Sina Weibo, I saw the release of "Coca Cola Nickname Bottles" and the use of WeChat Wallets to customize their nickname bottles, so I joined the popular "Nickname Bottle Love" theme activity with the trend. And this activity also led to the rapid looting of 300 bottles of Coca Cola within one minute, leading to a booming social marketing campaign. The bold collaboration with social media allowed Coca Cola to dominate last summer, sharing happiness with consumers while also increasing the company's sales. Not only does it increase consumers' spiritual experience to a certain extent, but it also makes them an indirect propagandist for spreading news while consuming. This marketing strategy has accelerated consumption and opened up new channels of promotion through "consumer communication".

The most important aspect of social media marketing is to handle the relationship with customers. Customers are the target of marketing and the ultimate goal of sales. How to do a good job in social media marketing? It can be carried out from the following aspects:

1、 Choose a suitable social platform and post product information.

Many companies are posting product introductions, service information, and related product information on social media platforms with a large number of registered users, such as social networks, Weibo, and blogs, in order to increase product exposure. Social media is better at increasing the affinity between businesses and potential customers, and developing deep relationships. Therefore, choosing a suitable social platform is the first step in social media marketing.

2、 Increase reading volume and registered users, and find sales groups.

Most companies publish product information through their official websites, while social media marketing directly publishes information on social media, thereby increasing user traffic and resulting in corresponding click through and reading volume. Users who read and like are good sales targets, and they should establish good communication relationships, increase sales opportunities, establish specific sales groups, and have a unique social marketing model.

3、 Bring high-quality sales opportunities and increase the company's visibility.

Many retail companies in the United States have increased their marketing opportunities by posting product information on Facebook and using methods such as downloading coupons to promote their products. Therefore, it indicates that social media has a good promoting effect on marketing and can also increase the visibility of enterprises to a certain extent, thus opening up another marketing channel.

4、 Establish good relationships with customers and attract more partners.

The focus of social media marketing is on socializing, which is to establish good communication relationships with customers, form unique communication groups, and develop unique marketing models targeting the groups, meet user needs, improve user engagement, and attract more users to join. Social media not only attracts individual consumers and users, but also a portion of enterprises, enabling them to find more partners through social media. In short, social marketing not only aims to sell products, but also focuses on meeting the spiritual experiences of consumers and users, forming friends or good social relationships with them, and increasing spiritual communication with consumers.