General

How to find target customers in the foreign trade development customer system? Of course, instead of digging into empty spaces and thinking about how customers can give up other suppliers and choose us, it's better to find a new path, find more channels for foreign trade development, and seek more opportunities for trade cooperation. The more customers there are, the more opportunities there are. Here, we can recommend some methods and tools for everyone.

1、 Finding customers through customs data

As foreign trade becomes increasingly difficult, customs data is being used by more and more enterprises, as customs data directly refers to the list of foreign buyers, which can analyze purchasing habits, products, peers, and procurement frequency.

2、 Developing customers through search engines

Mainly developing customers through Google Foreign Trade, searching for target customers through "key phrase combinations", so the selection of keywords is very important. It is necessary to flexibly use the keyword instruction set search, and before using it, it must be used through a wall, otherwise it cannot be accessed. For example, you can refer to the keywords used on foreign target customer websites; You can refer to the widely used keywords promoted by domestic peers on B2B; Generally used: product keywords+importers/buyer/company/wholesaler/email suffix/company name suffix/; Remember to filter out China companies, yellow pages, news, and domestic peers, and then conduct analysis and screening to find foreign target buyers.

3、 Developing customers through foreign social media platforms for foreign trade

Social software foreign trade development customers account for over 70% of their overseas use of Facebook, so using Facebook is a good choice. But let's not overlook that there is another foreign social software, and I think it is more suitable for us to develop clients. So, why is LinkedIn? Because LinkedIn is the world's largest professional social networking software, it can be said that regardless of whether you are in a factory or trade, you will have this account. So how can LinkedIn do a good job in our customer development? It's very simple, as long as we use good keywords to search for contacts and add them.

4、 Starting from inquiry peers to develop customers

Foreign trade people usually receive many inquiries from their peers, and many people often go to the trouble of hanging up. It is not recommended to do so, as long as you grasp the size and method, it is possible to turn your peers into customers.

There are also some sales calls that can be handled well and turned into customers. For example, raw material factories will promote raw materials to us, and we can also have a detailed discussion with them. It is possible that they are traders and operators, and we can take the opportunity to promote our products to them.

5、 Starting from local agents and intermediaries, developing customers for foreign trade

In foreign trade, finding local agents and intermediaries is very feasible. Because local agents and intermediaries have a better understanding of the local market and are easier to establish good relationships with customers, they can help us solve a problem of trust.

So how do you find agents and intermediaries? This involves a downstream product strategy. In what field is your product used? Which region has the highest usage? You can search for end customers in this area in this field, screen and analyze to find some more reliable ones, and develop them into intermediaries.

You can also select some old customers to become agents, or even find local acquaintances or friends to become agents.

Additionally, it is possible to try developing the procurement manager into an agent. Foreign companies generally have dedicated personnel responsible for procurement. They are familiar with the products they want to purchase and their domestic and international prices. If you provide them with goods, they will still be profitable in the local market, and most of them will be willing to become your agents. After developing into an agent, maintenance work is also important.