General

Recently, a purchaser from Puerto Rico and her friends are entering the Canton Fair exhibition hall with a crowd of people. When the reporter asked them where they were going and what products they wanted to purchase, she replied without hesitation, "We are going to the newly opened D-zone exhibition hall to see what's good about China's new energy vehicles and lithium battery products that everyone praises." After that, the two of them quickly headed towards D-zone.

According to customs data released by the General Administration of Customs recently, China's total exports of electric passenger vehicles, lithium batteries, and solar cells in the first quarter were 264.69 billion yuan, a year-on-year increase of 66.9%. Customs data shows that the overall export growth was driven by 2 percentage points, further enhancing the driving force compared to last year.

Under the multiple challenges faced by the external situation, why is the "new three types" of foreign trade growing against the trend? What does a company rely on to win overseas markets? The Canton Fair is undoubtedly the most cutting-edge and authentic "magnifying glass" for exploring the "new three types" of growth passwords in China's foreign trade.

Demand surge+policy guidance

The market is getting bigger

According to customs data, in the first quarter, China's electric passenger vehicle exports led the "New Three Kinds", with a year-on-year increase of 122.3%, accounting for a 5.1 percentage point increase in China's automobile exports, reaching 43.9%. According to customs data, driven by multiple factors such as strong demand in foreign electric vehicles and energy storage markets, lithium battery exports reached 109.79 billion yuan, with a growth rate of 94.3%; The export of solar cells exceeded 90 billion yuan, an increase of 23.6%.

At the 133rd Canton Fair, the performance of participating companies perfectly matched the above eye-catching data——

The main products brought by Sumida and China National Machinery Kaima this time are electric mini vans and electric mini trucks, mainly sold to Southeast Asia, the Middle East, Central Asia, Africa and other regions. As soon as we learned that we were going to bring new energy vehicles to the exhibition, dozens of old customers made appointments with us in advance to attend and negotiate, and it is expected that more than 50% of customers can reach intended transactions with us Xue Xiaoli, the overseas business manager of Jiangsu Sumida Complete Equipment Engineering Co., Ltd., told reporters, "Since its launch, I have received inquiries from 20 to 30 buyers every day, and the results have been surprisingly good

Since Sumida launched its new energy vehicle business at the end of 2021, the company has exported approximately 1600 vehicles. Customs data shows that exports increased by 20% year-on-year in the first quarter of this year.

With the intention orders reached at this year's Canton Fair, the export figures will be even more impressive, which also demonstrates the potential of the overseas new energy vehicle market from one side. "Xue Xiaoli said that with the promotion of green and low-carbon demand and local policies, there is a great potential for market growth in Southeast Asia, Central Asia, Africa, Russia and other regions and countries. China's new energy vehicle technology has outstanding advantages, stable industrial and supply chains, high cost-effectiveness, and is highly favored by the local market.

Established in 2016, Shenzhen Weirun Technology Co., Ltd. mainly manufactures and produces energy storage lithium batteries and solar energy products. The general manager of the company, You Jianguo, stated that thanks to new energy vehicles, the export of lithium batteries has skyrocketed. In the past few years, the company's export volume has increased significantly year by year, reaching 100 million yuan in 2022. This year, the company has set a target of 500 million yuan, and we will actively participate in major exhibitions both domestically and internationally. At this year's Canton Fair, the company has gained a lot and can receive inquiries from dozens of overseas buyers in a day

it happens that there is a similar case. The reporter saw in the hardware exhibition area of this year's Canton Fair that the second largest building materials manufacturer in the United States, a super purchaser, was negotiating cooperation in front of the Hangzhou Giant Star Technology Co., Ltd. booth. After seeing off the customer with a smile on his face, Li Feng, the senior vice president of the company, excitedly shared the "results" of the exhibition with reporters: "We had a great start on our first day of the exhibition. The largest building materials supplier in South America, Super Purchasing, stayed at our booth for two hours and reached an order of $2 million on site. Just now, a customer from the United States has also reached a substantial intention order with us

Li Feng said that in the past three years of the epidemic, customer demand has changed, and more intelligent, environmentally friendly, and cost-effective electric tools are favored. At this year's Canton Fair, the company's independently developed and produced lithium-ion battery rechargeable flashlights, electric punching machines, and other products won rave reviews, and it is expected that orders will also see rapid growth.

Independent research and development+brand cultivation

Stronger strength

Today, the Canton Fair has already become the "sharpening stone" for foreign trade enterprises. There is no shortcut here. To win the market, one must strive for quality and rely on innovation. In terms of the "new three types" of foreign trade, the addition of the word "new" has a deeper connotation.

Ningbo Ouda Optoelectronics Co., Ltd., which has been engaged in exporting photovoltaic products for 14 years, exported over 3 billion yuan last year and exported its products to countries and regions such as Europe, Latin America, the Middle East, and Southeast Asia. This year, the company's export target is to double, and exports have achieved significant growth in the first quarter.

What is the motivation and confidence of the enterprise to achieve the above performance? The business manager of the company, Nie Zhimin, told reporters that in addition to the surge in demand for overseas photovoltaic products and policy guidance, the company's own efforts are equally important and need to continuously enhance the advantages of the industrial chain supply chain.

The competition among peers is very fierce, and continuous improvement in product research and development is the secret to enterprise export growth. "Nie Zhimin said, especially in the context of rising raw material prices, enterprises must continuously optimize their supply chain, improve delivery, logistics, after-sales service and other capabilities, only in this way can they occupy a place in the fierce market competition.

Giant Star Technology understands that continuous innovation is the key to achieving significant development. From the newly developed household lithium battery charging box, to the globally patented wrench set with a unique structure, to a seemingly simple screwdriver... The company's flagship products exhibited at the Canton Fair not only showcase "intelligent craftsmanship", but also are the company's own brand products. Enterprises should no longer be limited to on-demand OEM, but must have more say in research and development, design, and manufacturing, "said Li Feng.

The "New Three Kinds" of foreign trade, which have already stood at the forefront of the global market, are shining around the world with the help of the Canton Fair, reflecting China's upward trend and pace of development in foreign trade.