General

For foreign trade enterprises, email marketing is a very effective marketing channel for developing new customers, establishing connections with potential customers, and promoting new products. However, due to many foreign trade salespeople not adopting a scientific sending method, they just keep sending emails out, resulting in fewer buyer inquiries and low conversion rates when conducting email marketing or developing customers. So, how can foreign trade enterprises do foreign trade email marketing in order to obtain more orders? At this point, it is necessary to master the correct foreign trade email marketing skills and methods. Through years of experience in providing email marketing to foreign trade enterprises, Huacheng Chuangzhi has summarized the skills and methods of foreign trade email marketing as follows:

1、 Segmenting Your Customers

The needs of different customers are different. If the content of the emails we send to customers is the same, the marketing effectiveness will be greatly reduced. So in order to achieve good results in foreign trade email marketing, we need to segment our customers before sending foreign trade emails. For example, we can categorize them according to geographical regions, or based on how customers participate or understand the company's products, and then send targeted email content according to different classifications. Moreover, the finer the classification of users, the better the effectiveness of email marketing.

2、 Personalization settings

If you want to increase the opening and click through rates of foreign trade email marketing, personalized email settings are essential. We can add the customer's name in the email title and body greeting to make the customer think that your email was sent separately for them. This not only increases customer satisfaction, but also reduces the probability of being treated as spam by ISPs.

3、 Multiple templates and themes

In addition to personalized settings, we can also use a multi template and multi topic approach to improve the effectiveness of foreign trade email marketing. When creating foreign trade email marketing tasks, we can choose email templates with multiple themes, which can increase the diversity of email marketing and increase the incoming rate of emails.

4、 Mass email single display

If you send a group email to hundreds or thousands of customers at once, and they see the dense email accounts in the recipient's address bar after receiving the email, they know that the email was sent in a group. This will increase customer dissatisfaction and reduce the likelihood of a transaction. If we use email group single display, we can ensure that each customer will only see their own email address in the recipient address bar and will not see the addresses of other recipients, achieving the effect of one-on-one individual sending, improving the authenticity of emails while increasing customer satisfaction.

5、 Email verification

Enterprises engaged in foreign trade email marketing will collect a lot of customer email addresses, some collected through foreign trade websites, and some collected through social media platforms such as LinkedIn, ins, Facebook, etc. However, these email addresses are not 100% true and valid. Therefore, we need to verify these email addresses and eliminate invalid ones.

6、 Data statistical analysis

Data statistical analysis is very necessary for foreign trade email marketing, as it helps foreign trade enterprises better understand the true effects of each email marketing.