General

For many enterprises, foreign trade email marketing has become an important online marketing channel due to its advantages of low cost, fast dissemination, convenience, and no regional restrictions. Whether it is promoting new products, organizing promotional activities, or maintaining contact with old customers, foreign trade email marketing can be used.

However, email marketing is definitely not just about sending a few emails. The content of the email needs to be considered, the timing of sending needs to be considered, and the target users need to be screened. Refinement and strategization are necessary to maximize the effectiveness of email marketing. So, how to use email marketing correctly? The following points need to be done well:

1、 Email sending frequency should be moderate

The purpose of foreign trade email marketing is to provide users with a better understanding of the enterprise and its products. However, endless email bombardment is not a proper solution. It not only interferes with users' lives, but also reduces their liking for the enterprise and even has a negative impact. Therefore, our email sending frequency should be moderate to ensure that users receive not too few or too many emails.

2、 Personalized email content

The purpose of foreign trade email marketing is not only to convey information to users, but also to ensure the trust of users. When editing marketing email content, we should use the simplest language and avoid using complex vocabulary and technical language. In order to better attract users and establish trust with them, we can also insert personalized content such as users' names and titles in the email title, body, and other places.

3、 Classify email addresses

The needs of different user groups are different, and sending the same email content cannot achieve the best results. Therefore, in order to achieve good email marketing results, it is necessary to classify email addresses. We can classify them based on the user's age, gender, geographical location, occupation, or purchase intention. Then, targeted sending of different email content to different user mailboxes can effectively improve the conversion rate of marketing emails.

4、 Analyzing data on email marketing

If you want email marketing to achieve good results, data analysis is essential. What kind of user group has a high conversion rate and what kind of email title is attractive. By analyzing the data sent by email, we can better classify users, optimize email templates and content, and provide data support for future foreign trade email marketing activities.