General

In recent years, China's foreign trade industry has grown rapidly and the market demand is also increasing. However, the competition pressure in the foreign trade industry is also increasing, with few customer inquiries and low conversion, which has become a problem for many small foreign trade enterprises. So, how can foreign trade enterprises solve it? Due to the impact of the epidemic, traditional offline exhibitions cannot be held. Therefore, more and more foreign trade enterprises are now focusing on online channels to develop new customers.

Foreign trade enterprises engage in online marketing, and foreign trade email marketing is an essential promotion method. However, foreign trade email marketing is not equivalent to unlimited email bombardment. It requires certain skills and strategies to fully utilize its effectiveness. Failure to successfully send emails to users' inboxes is futile.

The email subject should be impactful

The email subject is the first impression of communicating with the customer via email, and it is the key for the customer to decide whether to open the email. So the email topic must be simple, clear, and have sufficient impact. We can include the client's gender and position in the email title, which can increase the client's favorability. The client will think that this email was sent separately to them, so they can have a higher email click through rate.

Email content should be concise and generous

If the emails you receive are densely packed, with varying sizes of text, or with chaotic and uneven layout, will you still be interested in reading them? Therefore, the design of email content should have a reasonable layout, using a unified font/size/color, and reasonable line spacing. This simple, elegant, and reasonably arranged email can make customers interested in reading and improve the effectiveness of email marketing. If you don't know how to design email content, you can try the visual template editor of Huacheng Chuangzhi Foreign Trade Email Marketing Platform. Simply drag and drop the control to design exquisite email content.

Email sending frequency should be standardized

Many companies believe that email marketing means sending more emails is better, which is a wrong viewpoint. It should be noted that continuously sending emails to customer email addresses may cause customer complaints, so we need to regulate the frequency of email sending.

Avoid SPAM high-frequency words

Many overseas email service providers, such as Hotmail and Gmail, have set up anti spam interception systems. If your email contains SPAM high-frequency words, the email you send may be marked as spam by the service trademark and sent to the recipient's trash can. So when writing emails, pay attention to euphemism and avoid using SPAM high-frequency words. If it is uncertain whether the email contains SPAM high-frequency words, you can use the email pre sending effect detection tool of Huacheng Chuangzhi Foreign Trade Email Marketing Platform, which can detect the email content. If the email contains SPAM high-frequency words, it will prompt.

Email effect tracking analysis

Foreign trade email marketing does not end after the email is sent, and it also requires continuous analysis of email effectiveness to evaluate the effectiveness of email delivery. By analyzing email data reports, it is possible to better classify users, evaluate email templates and content, and carry out more targeted marketing activities.