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What is customs data? What's the use of it?

2023-05-06

Customs data refers to the import and export transaction data of goods from customs around the world, mainly derived from authentic documentary records such as customs documents, bills of lading, and commodity inspection. It includes the names, procurement records, procurement weight, procurement amount, and freight information of suppliers and other enterprises, with a rich amount of information, which plays a very important role for foreign trade enterprises. With the characteristics of "authoritative, accurate, comprehensive, timely, and detailed", this data information is the most direct basis for the country to control international trade changes and formulate trade policies. It is also an efficient and accurate resource for enterprise market research, international market development, and foreign trade enterprises to carry out foreign trade business.

What are the advantages of using customs data to find customers for foreign trade?

1. Simple and practical

Using customs data to find customers does not require any search skills. Simply enter product keywords and customs codes to directly obtain a large number of potential customer resources, so any foreign trade salesperson can directly get started using it.

2. Authentic and Accurate

Because customs data are real trade records, the purchaser information found through keywords or customs codes is a true and accurate potential customer, which cannot be achieved by any other tool.

3. Comprehensive and complete

Customs data contains over 95% of the import information of buyers from each country, so using customs data to search for global customers will not easily miss important customers. A complete list of potential customers can maximize development effectiveness.

4. High cost-effectiveness

Customs data costs are low, with thousands or even free of charge per year. Compared to the high cost of B2B platforms, exhibitions, Google promotions, and other channels, it has a high cost-effectiveness and is a necessary tool for foreign trade to find global customers.

Application scenarios for customs data in foreign trade enterprises:

1. Quickly find the right buyer for oneself

2. Master the purchasing patterns of buyers

3. Increase existing buyer loyalty

4. Rescue customers who have lost or are about to lose

5. Competitor monitoring

6. Customer acceptance from closed competitors

7. Product demand analysis, transaction status, and warning in the target market

8. Grasp the popular trends in the target market

9. Find buyers and regions with higher profits

10. Identify potential investment opportunities


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