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Seize orders to expand the market, and boost international trade vitality

2023-05-08

On May 5th, the 133rd China Import and Export Fair (Canton Fair) came to an end.

From intelligent manufacturing, new energy, and intelligent connected vehicles to smart life, maternity and baby products, the innovation and leadership demonstrated by Made in China at the Canton Fair were widely praised by global merchants. The resilience and vitality of China's foreign trade have been fully demonstrated through negotiations and orders.

 

International trade imports and exports are important engines for driving economic growth. Through the Canton Fair, it can be seen that Chinese enterprises are participating in the global market with a more proactive attitude, striving to stabilize exports to developed countries, expand exports to emerging economies, improve the level of processing trade, increase export value-added, and consolidate and expand the export advantages of new industries.

Active supply and demand, strong market recovery potential

The new customer placed an order for 4 containers of goods! "On the first day of the Canton Fair, Luo Qifeng, the head of Ningbo Lemeijia Electrical Technology Co., Ltd., happily said that two Moroccan customers signed a contract on the spot, with a value of over 1 million yuan.

The results exceeded expectations, giving Luo Qifeng more confidence in exploring new markets. We have also registered for several regional exhibitions in Brazil, India, Germany, and other regions. The company will further integrate its product line and develop new products

Grasp orders and expand the market. At this year's Canton Fair, there were over 9000 new exhibitors and approximately 35000 offline exhibitors, with an on-site international trade export transaction of 21.69 billion US dollars. The vast number of foreign trade entities actively participate and take the initiative, and the popularity of foreign trade has steadily increased.

From the perspective of exhibitors and attendees, the Canton Fair has performed actively, reflecting the strong demand for Chinese export products from a large number of merchants. "Huo Jianguo, Vice President of the China World Trade Organization Research Association, said that in the process of product display, negotiation, and transaction signing, Chinese export enterprises seized opportunities and laid a solid foundation for the stable growth of foreign trade throughout the year.

Looking across the country, since the beginning of this year, with China's economic operation showing a stabilizing and rebounding trend, production and demand have gradually improved, and foreign trade imports and exports have significantly stabilized

According to data released by the General Administration of Customs, in the first quarter, China's total import and export value of goods trade was 9.89 trillion yuan, a year-on-year increase of 4.8%, and exports were 5.65 trillion yuan, a year-on-year increase of 8.4%, achieving a stable start.

The growth rate of imports and exports has rebounded month by month. In the first quarter, imports and exports increased by 2.6 percentage points compared to the fourth quarter of last year. In March, the export of heavy containers increased by 10.5% year-on-year, while the import freight volume increased by 20.3%.

The central and western regions are accelerating their development. In the first quarter, the central and western regions achieved imports and exports of 1.84 trillion yuan, a year-on-year increase of 12.6%, which is 7.8 percentage points higher than the overall national growth rate; The import and export of the western land sea new channel reached 969.52 billion yuan, an increase of 10.1%. Chongqing, Guangxi, and other regions are leveraging their geographical advantages to facilitate cross-border transportation, continuously improving channel operation and logistics efficiency.

The number of foreign trade entities has increased and their motivation is sufficient. In the first quarter, China's state-owned import and export enterprises achieved a year-on-year growth of 5.9%, with a steady increase in the number of business entities and a recovery in market vitality.

Compared to the first quarter of last year, there were 25000 more enterprises engaged in import and export business. Among them, private enterprises with a large number and strong flexibility had a higher import and export growth rate than the overall, and the proportion of scale to the total import and export value continued to remain above 50%, playing a positive role in stabilizing the scale and optimizing the structure of foreign trade. "said Lv Daliang, spokesperson for the General Administration of Customs and Director of the Department of Statistics and Analysis.

In January of this year, we achieved the first batch of product exports, with 1000 sets of customized wireless charging kitchen appliances entering the Spanish market and receiving high praise from consumers. "At the Guangzhou Fair, Luo Zhaochao, sales manager of Zhonghui Chuangzhi (Shenzhen) Wireless Power Supply Technology Co., Ltd., told reporters," The products have advantages, giving us more confidence to explore the international market

In March of this year, the export volume of Guangzhou Gaoen Machinery Technology Co., Ltd. increased by over 70% year-on-year. We have laid out intelligent production lines in advance, striving to improve production efficiency and energy conservation and consumption reduction levels, "said Huo Liyi, the general manager of the company, aiming for high-quality and all-round efforts, so that Gaoen Machinery's commercial food processing equipment has been recognized by the market.

The "new three types" are popular, and the foreign trade structure is more optimized

Clothing, furniture, and household appliances were once the "old three" in China's foreign trade exports. Nowadays, the "new three types" represented by electric passenger cars, lithium batteries, and solar cells are gradually becoming popular.

At the Canton Fair, from unmanned aerial vehicles to pure electric vehicles, and then to new energy agricultural machinery, the newly added exhibition area for new energy and intelligent connected vehicles was particularly eye-catching.

In front of the booth, Liming, Vice President of Kaiwo New Energy Vehicle Group and General Manager of Overseas Business Center, was busy and warmly received every group of buyers who visited, introducing in detail: "In the first quarter of last year, our pure electric vehicle exports were 300 units, and in the first quarter of this year, we exported over 3000 units

Through negotiations, Dawn discovered that in addition to the traditional European market, Russia, the Middle East, and South Asia have also shown strong interest in new energy vehicles. At the negotiation meeting, Kaiwo Group signed a large purchase order with Pakistani car dealers, exporting a total of 200 new energy vehicles, with a total transaction amount of 7 million US dollars.

Based on the current orders and negotiation progress, we are confident that we can achieve a breakthrough of 10000 new energy vehicle exports this year, doubling from last year. Continuing to expand new markets and brand awareness, Dawn is confident.

In recent years, the global emphasis on new energy and green and low-carbon fields has gradually increased, and the strong demand in the international market has driven the growth of China's green and low-carbon product exports.

According to data released by the General Administration of Customs, in the first quarter, China's total exports of the "new three samples" were 264.69 billion yuan, a year-on-year increase of 66.9%, accounting for a year-on-year increase of 1.7 percentage points in the proportion of exports, reaching 4.7%, driving up the overall export growth rate by 2 percentage points and promoting the continuous optimization of China's foreign trade structure.

Gao Shiwang, spokesperson for the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, believes that the high growth rate of "new three types" exports is not only related to market opportunities brought about by industrial changes, but also benefits from China's complete industrial chain and supply capacity, as well as the promotion of forward-looking and phased progressive policies. "At present, the market penetration of the" new three samples "is still relatively low, and the market demand is far from saturated." Gao Shiwang predicted that the export of the "new three samples" will still maintain a high growth rate for some time in the future.

Seize new opportunities and accelerate the cultivation of new advantages in foreign trade

Currently, the external environment is still complex and severe, and global trade is under pressure. How can we further promote the stable scale and optimized structure of foreign trade? At the Canton Fair, we saw that a large number of foreign trade entities are facing difficulties, actively exploring new markets and developing new models, and actively cultivating new advantages in international trade competition through multiple channels.

Anchoring the new market demand along the "the Belt and Road", Jiangsu Sumeida Electromechanical Co., Ltd. accelerated research and innovation in lightweight, silent, fuel saving, intelligent and other aspects. "Compared with similar products, we can save 10% to 15% of oil, effectively reducing the living expenses of users, which is also an important product demand of many markets along the the Belt and Road." Wang Tao, deputy general manager of Sumeida's electrical and mechanical Africa business department, said.

Seizing the pulse of the market, Sumida's main product, gasoline generator sets, has maintained a leading market share in Africa for a long time and has been widely recognized by local consumers.

Continuously expanding trade circle of friends, the trade increment in emerging markets is considerable. In the first quarter, China's international trade imports and exports to emerging markets such as ASEAN, Latin America, and Africa increased by 16.1%, 11.7%, and 14.1%, respectively. The total proportion of scale increased by 2.4 percentage points to 28.4%.

In order to help enterprises stabilize orders and expand the market, the State Council recently held an executive meeting to study policy measures to promote the stability, scale, and structure of foreign trade. It is required to continuously enrich, adjust, and improve relevant policies based on practical problems in different fields, implement a combination of stable foreign trade policies, encourage local governments to introduce supporting policies according to local conditions, and enhance policy synergy.

To promote stability and quality in foreign trade, the Ministry of Commerce has formulated a plan for the construction of a digital navigation zone for global trade in the Guangdong Hong Kong Macao Greater Bay Area, empowering foreign trade with digitization; The customs evaluated, optimized and upgraded the 23 support measures introduced last year. Various regions are also taking active actions: Shanghai focuses on key enterprises and products, increasing support for customs clearance, finance, and tax refunds; Fujian supports enterprises to participate in overseas and online exhibitions, stabilize orders, and expand the market

The bustling exhibitors and buyers at the Canton Fair, as well as the bustling negotiation and signing conferences, fully unleash the strong warmth of China's economic recovery and improvement.

Looking forward to the future, China's economy has strong resilience, great potential, and abundant vitality. The long-term positive fundamentals remain unchanged, and there is support for achieving the goal of promoting stability and improving quality in foreign trade. With the continuous overall improvement of China's economic operation, the positive momentum of foreign trade will be further consolidated and continued.


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