General

Doing foreign trade, looking for customers (developing new customers) for foreign trade. After all, there are only two ways: active and passive.

1. Proactively developing customers. Using a large amount of customs data and exhibition customer information to proactively contact customers is a common way for foreign trade to find customers. However, this method may not necessarily match precise customers and is labor-intensive. To overcome difficulties, social media is actually a good way. Many foreign trade salespeople also actively develop high-quality new customers in the industry through social media, such as LinkedIn. Being able to see the phone information of the responsible person is particularly important!

Linkedin: Business oriented, more suitable for B2B merchants

Facebook: Entertainable and commercial, available for both B2B and B2C

Instagram: Entertainment is more suitable for B2C than business

Twitter: Weibo, similar to domestic Weibo

Especially Linkedin (LinkedIn), with over 800 million users and covering over 200 countries, is the world's largest workplace business social platform. Compared to Twitter and Facebook, LinkedIn has a 2.74% higher efficiency in lead generation.

2. Passively developing new customers is actually promoting and marketing enterprise products through exhibitions and third-party platforms, allowing customers to proactively connect. This is an ideal way to find customers for foreign trade, and the customers who proactively contact are relatively accurate. But promoting marketing is expensive.

To better find customers in foreign trade, it is recommended that enterprises establish a foreign trade marketing system led by independent stations. Foreign customers prefer to choose suppliers through professional category websites, and they tend to value brands more. Building an independent website is more helpful for enterprises to build and cultivate their own brands, and accumulate high-quality customers.

Relying solely on independent stations is not enough. To make things bigger and better, other auxiliary measures need to be taken. For example, by placing Google ads, optimizing SEO, and establishing a closed-loop enterprise foreign trade marketing system, there can be a continuous flow of traffic, enabling customers to proactively send inquiries.

The above are two ways to find customers for foreign trade, and in fact, all customer development methods are based on these two behaviors.