General

With the continuous development of society, the development of the foreign trade industry is becoming increasingly hot, and there are more and more foreign trade companies. Industry competition is becoming increasingly fierce, and many enterprises are facing the problem of difficulty in obtaining foreign trade inquiries. So how should foreign trade enterprises obtain foreign trade inquiries at a low cost? Today, I will introduce the way to obtain foreign trade inquiries.

Current mainstream channels for developing customers include Google SEO, Google SEM, cross-border e-commerce B2B platforms, and overseas SNS platforms. And how to choose the channels to obtain foreign trade inquiries on the Google SEO/SEM proxy operation platform? Which channels are the best choices for low-cost access to foreign trade inquiries? Today we will reveal it as soon as possible.

1. Google SEO Channel

Advantage: Free channel, stable and sustainable inquiry volume after effectiveness

Disadvantages: Slow effectiveness, requiring at least six months to gradually achieve results, unstable ranking rules, requiring long-term high cost maintenance, and difficulty in recruiting and stabilizing professional talents, resulting in relatively high labor costs. The average level SEO monthly salary in first tier cities is between 15K-20K, and it is also between 6K-10K in second tier cities, with a one-year fee of over 10W.

2. Google SEM Channel

Advantages: Quick effect, immediate effect upon launch;

Disadvantages: Pay per click, high search volume/fierce competition for popular keywords, high cost for long-term advertising, and no traffic once advertising stops or budget runs out;

3. Cross border e-commerce B2B platform

Advantages: Cross border e-commerce platforms have high visibility and relatively stable traffic

Disadvantages: There are many platform rules, and many enterprises are in a passive state. The threshold is high, and renewal fees are expensive (such as initial store fees, P4P bidding advertising fees, Jinpincheng enterprise certification fees, etc.). B2B platform inquiry orders are becoming smaller and competition is relatively high, with most of the traffic going to top enterprises;

4. Google SEO/SEM proxy operation platform

Advantages: worry free, with professional responsibility, and relatively accurate search engine traffic

Disadvantages: There is no guarantee of inquiry, the threshold is high, and fees are charged annually. For example, Google SEO often focuses on keyword ranking as the core indicator, and it is also a common problem for keyword ranking to meet standards without an inquiry.

For foreign trade enterprises, whether it is cross-border e-commerce B2B, search engine keyword sources, or exhibitions, you need to invest a lot of funds and manpower, and the inquiries you receive are not guaranteed. Even if you receive inquiries, the cost is not satisfactory.

Today, we will introduce the inquiry express of Xiahuacheng Chuangzhi, which adopts the method of building a website first to promote and generate expenses only when there are inquiries. The accuracy of foreign trade inquiries is as high as 90%. Through SEO, ADS, and SNS multi-channel channels to attract global marketing, we deeply explore the characteristics of overseas users and obtain customers through multiple channels, solving the problem of difficult customer acquisition for foreign trade enterprises.

Data screening+inquiry exchange to ensure the quality of inquiries

After obtaining foreign trade inquiries, NLP technology eliminates junk inquiries such as advertisements. After big data analysis identifies the true buyer's intentions, it is entered into the inquiry system to provide enterprise selection. The foreign trade manager then screens and procures again.

If after follow-up, it is found that the purchased product is not within the supply and demand of the enterprise, you can also apply for an inquiry exchange (which must comply with the exchange rules) to help the enterprise obtain a target customer group.