General

Marketing emails are an indispensable part of foreign trade. Due to its convenient and fast use, low cost, and precise delivery characteristics, it is deeply loved by many foreign traders. But how can we make good use of email and maximize the effectiveness of foreign trade email marketing. Today, let's introduce it to everyone.

What is a marketing email

As the name suggests, marketing email refers to the use of email for product marketing and promotion, with the ultimate goal of developing more customers and obtaining more orders.

How to do marketing emails

1. Clear marketing objectives for foreign trade emails

When doing foreign trade email marketing, at the beginning, you need to clarify your goals for foreign trade email marketing? Is it promoting the brand or promoting the company's new products and services, or regularly maintaining customer relationships or exploring potential new customer groups? These are all areas that you need to be clear about. Only with clear goals can marketing work be carried out scientifically.

2. Obtain accurate customer addresses

Many people believe that sending more emails is better when doing email marketing, but this idea is actually incorrect. The most important aspect of email marketing is whether the user email address sent is accurate. So, the first step in email marketing is to find accurate customer addresses and understand which ones are your own user groups. The more accurate the customer addresses, the better. If the customer address is not accurate, the effectiveness of email marketing will be very poor.

3. The email subject should be clear

The subject of an email is the earliest information that the recipient can see, and whether the email content can attract attention plays a crucial role. The email subject should be concise and concise, so that the recipient can decide whether to continue reading the email content. Some people cleverly believe that unique themes are more eye-catching, adopting themes that are completely unrelated to the content, and even making things mysterious.

At the same time, emails should strive for concise content and express your appeal points in the simplest possible way. If necessary, a link (URL) can be provided with detailed content. If the recipient is interested, they will actively click on the content of your link. Otherwise, no amount of content is valuable and can only arouse the recipient's disgust. Moreover, for users of free email, emails that are too large are definitely the preferred object for deletion due to space capacity limitations. Based on experience, each email should not exceed 7K bytes.

4. Email marketing effectiveness tracking

After sending the email, we also need to organize and test the registration conversion rate, unsubscription rate, acceptance rate, opening rate, reading rate, and link click rate of the email. By analyzing the data situation, we can adjust the sending objects and content of the email again, in order to continuously improve the effectiveness of email sales.

5. Email marketing platform selection

When doing foreign trade email marketing, it is necessary to choose a professional email marketing platform. This way, the speed of sending emails is fast, and the arrival rate of emails is also high. It can also help enterprise marketing personnel reduce the tedious operation of mass email sending and improve work efficiency.