General

What are the channels for foreign trade to find customers?

on-line:

1. Independent official website

You can create a company website with prices ranging from a few hundred to tens of thousands. The specific price to choose depends on the actual situation of the company. After completing the official website, it is necessary to upload the company's products and update some articles and news related to the products and company in a timely manner, so that others have a better chance of finding you. The website should be multilingual as much as possible.

2. Third party foreign trade platforms

The most common foreign trade customer search platforms include Alibaba International, Made in China, Global Resources, AliExpress, Shopee, Lazada, Amazon, eBay, Dunhuang, etc.

3. Social media

Common media platforms include LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok.

4. Industry forums

Search for relevant industry websites and forums to find customer information. The forums commonly used by foreign traders include: Fubu Foreign Trade Forum, Trade Manager, United Export Network, Cross border Procurement Network Foreign Trade Forum, Alibaba Foreign Trade Practice, China International Shipping Network Foreign Trade Forum, Foreign Trade Elite Forum, eTrade Network, Foreign Trade Home, Trader Community, and so on

5. SEO optimization on the company's official website, obtaining top search engine rankings, waiting for customers to search, and obtaining active inquiries - if the industry's main keywords can be listed in the top two pages of Google, it can bring a lot of traffic and worry about no inquiries.

6. Charging B2B platforms, updating products, and waiting for customers to proactively inquire - this is the most traditional way of finding customers in foreign trade, with 85% of factories and foreign trade companies doing it. However, how to do it well requires careful research.

7. A free B2B platform, where users choose to register, publish products, and wait for customer inquiries - many people say that a free B2B platform is useless, but it cannot be too absolute.

8. Charging Google and other search engines for bidding promotion, waiting for customers to search and actively inquire - powerful enterprises can consider this approach; By focusing on developing markets and countries, controlling the advertising placement area and time period can improve conversion rates and reduce costs.

9. Proactively find customers through search engines such as Google and Yahoo, send development letters, and recommend their own products.

10. Short video platform. Foreign Tiktok and Kwai propaganda.

11. Customs data

Customs data can provide you with the most direct understanding of your peers, their buyers, product categories sold, which port shipped, which port arrived, and the quantity at a glance. Most customs data is only sold according to a certain region, such as North American customer data and Middle Eastern customer data, which can be determined based on their own products and company development positioning.

12. Email marketing

Foreign trade tracking personnel obtain email addresses through various means to carry out user development. However, in recent years, the "junk SMS" foreign trade development letters have been widely pushed, which has affected the effectiveness of email marketing.

13. Utilizing online platforms to promote and promote the company

Offline:

1. Exhibition

To understand the time, location, nature, scale, etc. of the exhibition. It can communicate face-to-face and produce results easily.

Suggestion:

1. The booth should provide seats, water, fruits, pastries, and small gifts with the company logo, such as laptops and pens. When communicating with each guest, both parties can record them in the notebook.

2. Invite potential customers and your target customers to dinner.

3. Product samples can be sent to intended customers for free, or mailed after the meeting.

4. Take photos as a souvenir and send them to the target customer.

5. Visit more than four places and take photos of the exhibition country, which can be used for future communication with customers.

6. Go to the bookstore to get the yellow pages, which have contact information for companies in various industries, and search for customers from them.

2. Collaborate with foreign trade companies

Actively collaborating with more professional foreign trade companies, who have a large customer base, is also a very effective way to find customers in foreign trade.