General

As an important customer development tool in foreign trade, customs data allows us to see a lot of industry information. So, how much do you know about customs data? How to use it correctly? Today, Xiao Zhijun will provide you with a detailed introduction to customs data.

1、 What is customs data

Customs data refers to the import and export transaction data of goods from customs around the world in the foreign trade industry, mainly derived from authentic documentary records such as customs documents, bills of lading, and commodity inspection. With the characteristics of "authoritative, accurate, comprehensive, timely, and detailed", this data information is the most direct basis for the country to control international trade changes and formulate trade policies. It is also an efficient and accurate resource for enterprise market research, international market development, and foreign trade enterprises to carry out foreign trade business.

China's customs data is divided into China's import and export statistics and customs data. China Import and Export Customs data is the transaction record data of domestic importers and exporters under an 8-digit HS code, including the name of domestic import and export enterprises, import and export time, price, weight, quantity, and target country.

2、 The Importance of Customs Data for Foreign Trade Enterprises

Customs data plays a crucial role in the foreign trade industry. It is not only an essential tool for foreign trade customer development, but also a data support in trade.

For foreign trade enterprises, development is never-ending. Considering the future development path, exploring and developing potential foreign trade customers and continuously expanding the coverage of overseas markets are two important tasks that are key concerns for each foreign trade enterprise.

Among them, in the practical process of expanding overseas market regions, promoting the implementation of these two contents through the use of active channels externally is a means that foreign trade enterprises attach great importance to.

Therefore, customs data plays a positive role in assisting. Because all foreign trade transactions always need to be managed and guided by the customs department, some of the customs data they submit contains considerable value.

3、 What value can customs data create for foreign trade enterprises?

1. Foreign trade customer development

The customs data not only contains the true information of the buyer, but also allows for the analysis of their specific transaction information based on the above data: purchasing products, purchasing quantities, in order to find suitable buyers for the enterprise.

2. Improve customer conversion rate

Data can be used to search for high-quality customers, and importers with large import volumes and relatively high profits can be selected based on the data. Enterprises can focus on development, which will achieve twice the result with half the effort.

Data analysis can also be used to identify the purchasing patterns of buyers. Recommend company products to buyers at the best time to increase hit rates.

3. Fully understand the changes in market supply and demand, and adjust export strategies in a timely manner

By using data to understand new products in the same industry, we can understand changes in customer demand, respond more promptly, enhance our competitiveness, and reduce customer churn.

4. Grasp the development status of global competitors and adjust competitive strategies at any time

Analyze the demand of different regional markets through customs data to understand the market price of products, which can be used to select target markets with large demand and high profits. And we can also analyze the market distribution and trend changes of the product based on the import and export data of the region, in order to adjust the market strategy.

4、 How to obtain valuable customs data?

1. Analysis of specific differences between different countries

The management methods for customs clearance of goods in different countries are definitely different. In order to effectively grasp the differences reflected or inherent in customs data of different countries, we should summarize and analyze the data displayed on customs websites of different countries and the specific items in the content of customs data, in order to identify the differences.

It is worth noting that we only need to summarize a few countries that are frequently active in international trade transactions. Otherwise, the workload would be too heavy.

2. Focus on competitors' partners

Strong competitors often have fixed customer relationships, and their sales information and range of contacts can be monitored by us.

The current trade competition is so fierce that in order to survive, we can try to intercept or develop some of our competitors' customers.

However, due to the fact that these clients have been working with previous collaborators for a certain period of time, it is definitely not easy to find them. Therefore, when mining such clients, it is necessary to first evaluate their loyalty before proceeding with the next steps.

3. Reasonably analyze the data

After obtaining data, the most important thing is to make good use of them.

For us to develop customers, obtaining their contact information or valid email address has been a great success, but it does not mean that the customer is ours anymore. The next step is to summarize and analyze these data contents, and gain a rough understanding of the customer's procurement situation. Then, customers are screened to select suitable customers for expansion and development, and targeted development strategies are launched.