The term "customs data" is believed to be familiar to every business personnel who have been exposed to foreign trade. In short, it refers to the import and export transaction data of goods from customs around the world, which contains authoritative, accurate, comprehensive, and timely information. It mainly consists of the buyer and seller, goods, freight, and containers, usually including the name, quantity, weight, amount, origin, customs code, etc. of the goods.
What is the use of customs data for foreign trade enterprises?
1. Finding potential customers: Customs data can help enterprises quickly find real buyers with procurement needs, bringing a continuous stream of procurement opportunities. Through further analysis, potential customers that meet the company's product positioning can be screened, precise marketing activities can be carried out, and customer acquisition efficiency can be improved.
2. Market analysis: By analyzing the target market through customs data, enterprises can understand the current market situation, demand, and competition, screen high-value areas, and provide strong support for their market development and marketing strategies.
3. Product optimization: Through customs code analysis, enterprises can understand the popular product types and specifications in the current market, providing strong support for product research and development, and improving product competitiveness; You can also gain a deeper understanding of the customer's procurement scale, procurement cycle, product structure, and supplier distribution through their procurement records, in order to understand their procurement psychology and needs, and adjust countermeasures in a timely manner.
4. Peer monitoring: Fully understand the trade trends of competitors, adjust market strategies in a timely manner, and improve competitiveness.
5. Risk control: Through customs data, enterprises can understand the credit status and historical records of importers or exporters, reducing transaction risks.
How to find foreign trade customers through customs data?
With the continuous growth of the Internet, it is no longer difficult to find foreign trade customers. How to establish stable relationships with customers and join the supply chain is the real headache. Customs data can indeed help us find foreign trade customers, and it is a very direct method. Its existence not only provides us with a way to attract customers, but also provides us with a practical analysis tool, builds a bridge between buyers and sellers, and builds a platform for cooperation. Therefore, the use of data is to better assist decision-making, and to successfully find customers, the right methods need to be used. The Good Customer Selection Global Intelligent Customer Acquisition System can provide at least four methods for finding foreign trade customers:
1. Finding foreign trade customers through products or product codes
2. Finding foreign trade customers through the names of peers or competitors
3. Discovering terminal foreign trade customers through their customers
4. Intelligent discovery of more matching foreign trade customers through multi-dimensional features
Customs data is a very important source of information for foreign trade enterprises. By analyzing customs data, enterprises can understand market demand, product types and specifications, and find potential customers that meet their product positioning. At the same time, enterprises can also communicate and interact with overseas customers through various channels, establish good customer relationships, and improve export efficiency and market competitiveness.