General

New Forces in International Trade! After the online "exercise" during the COVID-19, the 133rd Canton Fair fully and deeply embraced the digitalization of trade and continued to promote the digital participation of enterprises.

Wang Shouwen, the representative and deputy minister of international trade negotiations at the Ministry of Commerce, previously stated that the Canton Fair should continuously improve its digital level. On the one hand, we should continue to optimize the online platform functions of the Canton Fair, provide services such as booth quick guidance and intention order management, hold various forms of online exhibition docking activities, and provide "one-stop" comprehensive services for exhibitors at the Canton Fair; In terms of offline exhibitions, the Canton Fair is a large comprehensive exhibition, and its on-site services require excellent organization and management, professional venue construction, application of artificial intelligence, Internet of Things, and big data technology, as well as a unified and coordinated central command center.

The reporter logged into the website of the Canton Fair and found that by clicking on "Exhibitor", they can see the red module of "Exhibition EasyJet", which can provide exhibitors with booth application, data registration, business pre processing and other services; In the "Cloud Exhibition Hall Management" module, services such as uploading enterprise exhibition information, managing online displays, and coordinating supply and procurement can be provided for exhibitors to participate online; The "Information Services" module provides exhibitors with information on various forum activities and CF awards of the current year. The "Exhibition Guidelines" are divided into sections such as "How to Participate (Export/Import)", "Exhibition Services", and "Cloud Exhibition Hall Management Guidelines". The overall appearance of the webpage is clear, concise, clear, and comprehensive.

Simplicity and efficiency "are also the intuitive feelings of many exhibitors towards the digital Canton Fair.

Yu Mengdi, an administrative staff member of Guangzhou Chenyuan Zezhuang Handbag Co., Ltd., said, "The digital application process is simple and convenient, from registration for exhibition, booth arrangement to exhibition display. All the guidance information is clear, and you only need to follow the steps to complete it

The reporter saw that the company's handbags are mainly made of floral patterns, light warm tones, loose fit and canvas materials, paired with small accessories such as tassels and hemp rope, creating a fresh and tranquil sense of vacation leisure.

Our handbags pursue a sense of nature and design, and all products are designed by our own designers. The style, style, and quality are all in line with the expectations of European customers. The booth also features original design signs in conjunction with the holiday style of the products, with floral characters such as' ROME 'and' PARIS' and background patterns painted on them. "Yu Mengdi pointed to the booth and said, Our company has participated in the Canton Fair for 30 years, and actively participated in online exhibitions during the epidemic. We cannot miss out on the exciting moments of the Fair. She said that offline exhibitions can allow customers to feel the materials, experience the products firsthand, and be more direct and lively. This time, we have reunited with many old customers, and we look forward to receiving more orders.

The relevant person in charge of Zhejiang Textile Import and Export Group Co., Ltd. stated, "The digital process of the Canton Fair is fast, accurate, and convenient, especially the online application and review of documents, which is very convenient and highly efficient

This year's Canton Fair has fully resumed offline exhibitions. Zhejiang Textile Group has seized this platform and opportunity to welcome business opportunities, expand customers, maintain customers, and showcase its strength. It has made a stunning appearance with maternity, infant, and child products, and will also showcase cotton yarn and fabrics produced using waterless printing and dyeing technology for the first time. This technology effectively solves the problems of low utilization and environmental pollution in traditional reactive dye dyeing. At present, the number of exhibition booths implemented by Zhejiang Textile Group is basically the same as before the epidemic, while the number of exhibitors has reached a new high in recent years.

The person in charge said, "Restarting offline exhibitions means business opportunities, trust, and friendship." Since the announcement of the resumption of offline hosting of the Canton Fair, exhibitors have used the fair's official website platform, social media, email, and other means to invite domestic and foreign buyers to come for communication and negotiation, in order to expand new trade channels. Zhejiang Textile Group also signed up to participate in activities such as "Trade Bridge", "Haobao, Haoni Exploring Guangzhou Trade Fair", and "Highlights Exhibition", in order to fully showcase the company's products and image through the Guangzhou Trade Fair platform.

Qinghai Salt Industry Co., Ltd.'s main products are Xuejing Daqing Salt and Cangqing Salt. Ma Dengjuan, the head of export business, stated that there are many benefits to participating offline. Firstly, we can provide customers with a more intuitive experience through samples, allowing them to assess product quality in the first place. Secondly, we can communicate face-to-face with customers to enhance the experience, understand the target market and customer needs, strengthen mutual trust, and comprehensively showcase the company's products and culture

The epidemic in the past three years has turned most offline trade into online trade. Ma Dengjuan feels that the change in procurement mode has increased the pressure on suppliers to become the international C-end market. Now the offline exhibition of the Canton Fair has been restarted as an indispensable window of opportunity for these suppliers. This window facing the international market can allow more domestic and foreign friends to understand the beautiful products and culture of the Qinghai Tibet Plateau, and also add confidence and hope for international trade enterprises to enter the international trade market, "she said.

Shenzhen Pangao Medical Electronics Co., Ltd. is mainly engaged in electronic sphygmomanometer, which are mainly exported to European and American markets, and massage instruments are mainly exported to Japanese and Korean markets. The company has independent research and development, integrated production, and OEM and ODM outsourcing capabilities, which can match the needs of major customers. Fu Xionghua, Director of the International Trade Department of the company, felt comfortable and smooth about the entire exhibition process at the Canton Fair. He said, "Our company has been participating in consecutive exhibitions since 2005. Every time we meet with new and old customers at the Canton Fair, there is a significant transaction volume every year, and we will continue to participate in the future. Through a few days of exhibition, the company's signing intention has returned to pre pandemic levels, and it is expected that the effect of the entire exhibition period may reach a new high