General

The amount of customs data and information is huge, but many users have reported that mining relevant customer contact information is time-consuming, and the final effect is not as expected. Customs data development for customers is not effective, is it really like this? It's still because I used the wrong method and wasted my energy and time in vain. After reading this article, you will know how to improve the customer effectiveness of customs data development.

Firstly, the source of customs data is the information filled in by overseas import enterprises to the local customs based on the bill of lading information during customs declaration. Many times, there is no contact information, but valuable information can be obtained from filling in the information, such as the consignee information and the description of the goods. The development of technology has solved the problem of no contact information, which is to first use some foreign trade tools to match customs data, screen and determine whether it is an importer rather than a logistics company, and then use third-party software to search for target customer information online, such as using customer names to search for their social media to obtain contact information, or using Google search engine to directly enter company names to search for corresponding websites, and finally carry out key follow-up.

Method to improve the effectiveness of customs data development for customers: analogical search method

Analyze the company nature of the purchaser through customs data research, and grasp the distribution mode and channels of products overseas. for instance:

A foreign trade enterprise engaged in sunglasses has studied the importers through customs data, and found that the importers of such products are not only traditional optical instrument retailers and wholesalers, but also many women's wear products distributors, jewelry dealers, auto parts (4S stores) suppliers, and even children's products stores. In this way, searching for women's clothing and car parts through big data can find valuable target customers.

The most important thing is to have a clear understanding of your customer base, focus on market research, and understand the export channels of your products in order to effectively utilize customs data to successfully develop customers.

Method to improve the effectiveness of customs data development for customers: screening customers

After obtaining the contact information of the decision-maker, you can build your own customer database and use EXCEL tables to establish information categories. The more detailed the analysis, the more part of the freight forwarding information can be filtered out, leaving behind potential customers. In order to proactively contact customers, it is possible to establish a relationship by sending emails, but it is important to remember that the content of the email must make the customer feel that it was sent specifically and specifically to them, rather than just sending it in groups.

After filtering through customs data to the customer's email, the email content should at least include:

Let them know what products the other company produces and what better improvements their own products can provide to the other party;

Let the other party know what better protection choosing their own product can provide.

Many foreign traders may not currently have any customs data on their hands, but as long as they search the customs data website, there are actually many platforms that provide customs data, such as AB customer customs data. They can only query the contact information of the purchaser and view industry analysis reports, and the data is updated in real-time. As long as you make good use of these valuable data, understand the market situation, obtain relevant information from buyers, and then apply the above methods, you can avoid some crooked paths in developing customers.