General

With the gradual integration of social media into people's lives, overseas social media marketing has become an important component of enterprises' foreign trade promotion strategies. Doing well in overseas social media marketing can not only increase the exposure of enterprises and products, increase awareness, but also directly generate inquiries and obtain customers. To achieve good promotion results, it is necessary to have a clear planning plan, so that the published social media information can be accurately transmitted to the target audience of the enterprise. So how exactly should we do it? Below are some ideas to share.

1、 Setting goals

Setting clear goals is the first step in any promotional marketing campaign. Without clear goals, there will be no direction or measurement of effectiveness in implementation. When formulating overseas social media marketing goals, it is necessary to follow the SMART principle, which means that the goals should be specific, measurable, achievable, relevant, and have a time frame. Common goals include increasing brand awareness, fan base, reading volume, inquiry volume, etc.

2、 Choose the appropriate social media platform

There are many overseas social media marketing platforms, but not every one requires enterprises to do it, and if they do it all, the time and energy of enterprises are also limited, and the results are often not ideal. It is generally recommended that enterprises choose several mainstream social media platforms to do so, such as Facebook, LinkedIn, YouTube, ins, etc. Facebook is the world's largest overseas social media platform, and according to statistics, more than 60% of social users use Facebook, with users spending 58 minutes browsing every day. It is one of the marketing channels for many enterprises nowadays. YouTube is a video platform where companies can establish specialized channels for uploading high-quality videos, in order to gain more user attention. LinkedIn is a global business social media platform, with over 80% of its users being white-collar workers. It is an irreplaceable platform for overseas social media marketing, especially for B2B enterprises.

The above are some overseas social media marketing techniques shared by foreign trade promotion company Yuncheng Network for enterprises, hoping to be helpful to you.