General

Successful brand building highly relies on brand exposure and customer connections. The goal of marketers is to promote the brand to attract as many audiences as possible. However, starting overseas social media marketing activities is only the first step. If marketers can learn some skills and tools to achieve their goals, it will be very helpful, as marketers need to master basic knowledge and some marketing tools to correctly engage in social media marketing. The effectiveness of promotions also depends on the sensitivity and insight of marketers towards the e-commerce industry.

Therefore, in order to avoid losing out, do not overlook these details of overseas social e-commerce. In this article, we will list 7 things to avoid in overseas social media marketing.

Don't treat brand building as a short-term task

Building your e-commerce brand in social media marketing is a long-term task that requires more effort. To stand out in the market, you need to constantly remind your audience of your brand positioning, values, and propositions. Sharing your values can help you establish emotional connections with your target audience. Try to establish a channel for mutual communication by making progress with them, listening to their voices, and allowing them to express their opinions in social media interactions and activities. In the long run, this is the healthy brand approach.

Don't just do social media marketing, rely on internet celebrity marketing to make money!

In recent years, with the rapid development of overseas social media marketing, internet celebrity marketing has become a popular way for e-commerce sellers in content marketing. By seeking endorsements from internet celebrities, they provide consumers with convincing product information, thereby helping e-commerce sellers gain consumer attention and trust. Therefore, collaborating with internet celebrities is crucial in marketing.

Don't brag about yourself, let consumers spread word of mouth for you

Consumer evaluation of the brand is also very important. Research has shown that sometimes leaving some of the work to customers can establish more trust compared to companies that highlight their products. Potential customers may not believe the brand's one-sided promotional message, but they are more inclined to believe in the enthusiastic recommendations of other customers. Providing good customer service and carefully listening to customer feedback will leave a good impression and make consumers speak for you.

4. Try live streaming and interact directly with consumers

With the development of overseas social media marketing, live streaming is becoming a common tool for marketers to create virtual shopping experiences for their online customers. This strategy involves live streaming to target audiences through social media platforms. In this way, you can interact directly with them and receive instant feedback about your product.

5. Festival marketing is also an excellent opportunity

As most people start using social media, this provides an excellent marketing opportunity for festivals and events. Simple social media marketing strategies, such as using brand tags, hosting competitions, recruiting influential people, and recruiting brand ambassadors, can help you gain a larger audience and leave a lasting impression on them.

6. Don't underestimate mobile e-commerce

Most people access social media through their phones. If you are launching a social media marketing campaign, please do not underestimate the mobile end. Optimizing activities for the mobile version is the best way for you to reach out to more people and interact better with your target audience.

7. Don't be stingy, use a lottery to reward your customers!

The worst social media marketing strategy is when your customers think they haven't gained anything from their past shopping experience. One way to solve this problem is to provide your customers with a lottery that matches your product or service. This can help you please your customers and attract more attention in social media marketing.