General

In recent years, more and more enterprises have realized the potential of international trade in overseas markets and have started to engage in foreign trade. However, in order to develop the international trade market, Google is one of the important channels that enterprises cannot ignore in promoting the international trade market. Today, Xiaozhijun will share with you some Google SEO promotion strategies, hoping to be helpful to enterprises.

1、 Pay attention to website security and privacy

Domestic and foreign customers are increasingly paying attention to their privacy and worrying about information leakage. Therefore, enterprises need to pay attention to the security of their websites when building them. If users are prompted to be unsafe after entering the website, they will quickly shut down the website. So companies need to install SSL security certificates for their websites and purchase high-quality servers to avoid frequent attacks on their websites. At the same time, when building a website, enterprises should not set users to fill in information after entering the website, as this will make users resist. Then increase the bounce rate of the website.

2、 Website meets SEO requirements

The compliance of international trade websites with SEO requirements is not only necessary for enterprises to conduct Google SEO in the later stage to improve website ranking, but also the key to improving user experience and increasing website conversion. There are many specific contents included, such as streamlining website code, improving website opening speed, setting SEO tags, clear website structure, optimizing website internal links, adapting mobile websites, setting social media sharing buttons such as Facebook and LinkedIn for websites, etc. These are all considered by enterprises when building websites.

3、 Foreign trade web analytics

Before conducting Google SEO, enterprises need to first find personnel who understand optimization to conduct a specific analysis of the website. If the website itself has flaws, it will be difficult to rank it in the future. The specific content that needs to be checked includes whether the website structure is clear and whether it is easy for Google spiders to crawl. The speed of website opening can reduce customer churn. Whether a website can adapt to mobile devices, Google's requirements for user experience on mobile devices are becoming increasingly high, which also affects website rankings. Do you have the necessary code optimization tags for the website. If these basic conditions are not met, then the enterprise needs to find the original website building company to adjust the website or rebuild the website.

4、 Outer chain

Nowadays, Google's requirements and testing for external links are becoming increasingly strict. Buying a large number of external links can no longer improve the website's ranking, but instead lead to website punishment. Therefore, when building external links, enterprises should pay more attention to the quality of external links and choose high-quality external links that are highly relevant to the website. In addition, you can also register an overseas social media account and share the website on social media platforms to attract website traffic and improve website ranking.

The above are some Google SEO rules shared by international trade promotion companies for enterprises, hoping to be helpful for enterprises to improve their website rankings.