General

Why use customs data to monitor peers and maintain customers? The significance of monitoring peers and maintaining customers is actually to understand all the foreign trade trends of peers and their customers, know all the foreign trade partners, cooperation time, products, cooperation amount and quantity of peers and their customers, and know oneself and the other.

Why use customs data to monitor peers and maintain customers? Although many Chinese enterprises produce export products, they have little understanding of the export situation of their peers and international market conditions. Based on their perception, they blindly produce and export, resulting in a situation where they fail to timely grasp relevant information and intelligence. Without information, they cannot achieve the goal of knowing themselves and winning victories, resulting in high investment and low returns, resulting in many losses. For customs data, it precisely compensates for the information and intelligence that Chinese enterprises need to master, allowing them to truly achieve the goal of "knowing the other and accepting policies, and knowing the other and cutting off actions".

The role of customs data in monitoring peers and maintaining customers is:

*In terms of old customers: improving customer loyalty

Recommend new products to existing customers, increase order volume to existing customers, and pay attention to their new needs

*Lost Customers: Retrieving Lost Customers

Analyze the reasons for loss: product upgrades, price factors, quality reasons, flight orders, job transfers, bankruptcy

*Monitoring peers: know oneself and know the enemy, market price orientation

Understand all export products, countries, prices, markets, customers, etc. in the same industry, and combine with oneself to explore new markets, innovate products, and develop customers.

In terms of expansion, for old customers:

1. Understand their loyalty, that is, whether there are transactions with competitors.

Generally, large customers do not have only one supply chain. In order to ensure the stability of the supply chain, some customers may have two or three or even more suppliers. At this time, we need to look at the quantity of our old customers purchasing from us and the quantity of purchasing from peers. If the quantity of purchasing from others is very large, the quantity of purchasing from us is relatively small, At this point, we need to find ways to increase their procurement volume for us.

2. Old customers can also serve as potential customers for secondary development

You can use Huacheng Chuangzhi Customs data to search for your old customers, view and understand their specific situation, such as the existing procurement scale, whether there are any other products besides the ones we cooperate with, and if we happen to be working on other products, we can develop this customer again; If other products are more innovative and advanced than ours, we need to have crisis awareness, enhance product innovation, and be prepared.

If the customer has a wide range of products, you can take a look at the purchasing range of your old customers and see if they have other related products besides lighting fixtures that you can do. However, they are purchasing from others. At this time, we can recommend new products to them based on the old customers. Everyone is already working together, so trust does not need to be solved, which is much easier than developing new customers.

3. For old customers who have lost or lost:

Analyze the reason for the order transfer based on the information of its new supplier, and then make corresponding adjustments to the product or price based on this reason; After making corresponding adjustments, renew customer relationships based on their procurement cycle, habits, and stability, and strive to renew orders.

Sometimes losing an old customer is not because we don't know how to maintain it, but because we don't know when to do it. Sometimes, when your batch of goods is shipped a few days late or the packaging is damaged a bit, the customer may not have communicated with you, so they go to someone else to try the order. If you can understand and communicate with the customer in a timely manner when your old customer first tries the order, what is the situation, So it's not like losing a customer because of this. Maintaining an old customer is definitely much easier than developing a new one.

For peers:

Can you understand the global distribution of competitors? (Analyze the competitive situation.)

Can we position our competitors as large or small enterprises? (Warning of competitive threats.)

Can you find any new products or substitutes? (Competitive analysis, focus on innovation.)

Determine if the peer is a trader or a manufacturer? (Can it develop into a potential customer or supplier?)

Determine if there are new participants? (Increase in profits?)

Determine if there are any new exits? (Intensified competition?)

Huacheng Chuangzhi focuses on the analysis and application of trade big data, providing convenient and efficient intelligent customer acquisition tools for enterprises. It is committed to promoting the transparency of international trade market information and comprehensively ensuring that domestic and foreign trade enterprises sail overseas.