General

There are many ways for cross-border sellers to promote brand awareness in overseas markets, among which overseas social media marketing is a good method that can attract more users. But with the constantly changing digital media, it is difficult to master all social media. Every year, new social platforms constantly emerge, with different algorithms. The same set of algorithms cannot adapt to all platforms, and companies need to manage accounts on each platform simultaneously to maintain relevance.

Managing our overseas social media marketing accounts and achieving our goals requires some social media tools that can make our work easier. So how can we find tools that are suitable for our social strategy and align with the company's brand needs and goals? How can we increase the number of followers and have a huge impact on our account?

There are five different ways we can use overseas social media marketing tools to attract more users:

1. Debugging content

Managing posts on multiple different platforms simultaneously is a laborious and time-consuming task. We can manage all social platform posts through social media tools, which can save a lot of time. We can ensure that all platform posts are posted at the point in time that users are exposed to them in this way, and it is also easier to plan and adjust content.

Social media marketing tools: Hootsuite, SproutSocial, and Agora Pulse, which are well-known and can be managed using different debugging programs.

2. Understanding Your Users

We can find content that users like to watch based on the brand, which helps to edit posts that are more engaging to users. Analyzing users can help us better understand how to approach them and determine our target audience. This will play a greater role in improving brand awareness. Audience and Brandwatch can provide this service.

3. Find current trends

The need to create brand related content that aligns with current trends is a good way to stand out in social media. We can make predictions by looking at statistical data, such as seasonal products, which have a great advantage for us and have a significant impact on our product sales. We can also find the most popular keywords in specific themes, which helps to increase the likelihood of being discovered by users. Google Trends is the most popular tool for monitoring trends.

4. Using search engine optimization (SEO)

Search queries will be more attractive to users, using certain popular keywords to attract more people to visit the page and develop business. SE Ranking is a tool that can study keywords. It can check page SEO optimization and monitor related backlinks, helping us increase brand awareness.

5. Analyze competitors

We can analyze the content performance and insights of our competitors' social media posts to find suitable content types for our industry to operate our accounts. In social media marketing, we all need to stay ahead of our competitors and actively learn from others' mistakes and successes. Tools to strengthen overseas social media marketing strategies include platforms such as Unmetric and Sprout Social.