General

1、 What is customs data?

Customs data refers to the import and export transaction data of customs in various countries around the world, mainly derived from real document records such as customs documents, bills of lading, and commodity inspection. Having the characteristics of "authoritative, accurate, comprehensive, timely, and detailed". These data and information are the most direct basis for the country to control changes in international trade and formulate trade policies. This is also an important component of the company's market research, international market development, and foreign trade business. Efficient and accurate resources.

China's customs data is divided into China's import and export statistics and customs data. China Import and Export Customs data is transaction record data represented by 8-digit HS codes by domestic importers and exporters, including the name of the domestic import and export company, import and export time, price, weight, quantity, and target country.

A foreign businessman must have common sense, what is customs data?

2、 The Importance of Customs Data for Foreign Trade Enterprises

Foreign trade customs data plays a crucial role in international trade. It is not only a necessary tool for the development of foreign trade customers, but also a data support in trade.

For foreign trade companies, development is endless. Considering the future development path, exploring and developing potential foreign trade customers, and continuously expanding the coverage of overseas markets, these two important tasks are the same for every foreign trade company. This is a key focus project.

Among them, in the practice of expanding the scope of overseas markets, promoting these two contents through the use of external active channels is a means that foreign trade companies attach great importance to.

Therefore, customs data plays a positive role in it. Due to the fact that all foreign trade transactions always require the management and guidance of the customs department, some of the customs data they submit has high value.

3、 What value can customs data create for foreign trade companies?

1. Development of Foreign Trade Customers

Customs data not only contains the true information of the buyer, but can also analyze the specific information of their transaction based on the above data: purchase of products, purchase quantity, in order to find suitable company buyers.

2. Improve customer conversion rate

You can use data to search for customers who meet the requirements. Based on the data, you can select importers with high import volume and high profits. Enterprises can focus on development and achieve twice the result with half the effort.

You can also identify buyers' purchasing rules through data analysis. Recommend the company's products to buyers at the appropriate time to increase click through rates.

3. Fully understand the changes in market supply and demand relationships, and adjust export strategies in a timely manner.

Understand new products in the same industry through data, understand changes in customer demand, and respond promptly to enhance competitiveness and reduce customer churn.

4. Keep track of the development status of global competitors and adjust competitive strategies at all times.

Find customer targets and view their supplier's export data to observe product quality and prices. Through comparative analysis of competitors and oneself, identify breakthroughs, further consolidate relationships with customers, and enhance customer value. Otherwise, why would people abandon their previous partners and choose to collaborate with you? We must demonstrate our strength in both quality and service.

If the competitor's price is higher but the quality is the same as your product, then in this case, you can directly contact the customer, which will bring huge advantages. If the customer has abandoned many of their peers, you can also analyze the reasons why the customer will not continue to cooperate with them.

4、 How can foreign trade obtain valuable customs data?

1. Analyze specific differences between different countries

Different countries adopt different management methods for customs clearance. In order to effectively grasp the differences or inherent differences in customs data from different countries, it is necessary to summarize the data published on customs websites of different countries and specific items in customs data. Analyze and identify differences.

It is worth noting that we only need to summarize some countries that are frequently active in international trade transactions, otherwise the workload will be too large.

2. Partners who follow competitors

Strong competitors often maintain regular contact with customers, and we can monitor their sales information and contact scope.

The current trade competition is so fierce, in order to survive, we can try to intercept or develop some competitors' customers.

However, since these clients have been working with their previous partners for some time, mining is certainly not an easy task. Therefore, when mining such customers, you must first evaluate their loyalty before starting to establish the next customer job.

3. Reasonably analyze data

After obtaining data, the most important thing is to fully utilize them.

For our customer development, obtaining customer contact information or valid email addresses has been a huge success, but this does not mean that the customer is ours. The next step is to summarize the content of the data. Analyze and roughly understand the customer's purchasing situation. Then screen customers, select customers suitable for expansion and development, and initiate targeted development strategies.

As a way to actively develop customers every day, customs data is a great tool. If you want to develop into a customer, you must first conduct a thorough analysis and screen out matching target buyers before formulating the next follow-up plan.