General

How much do you know about customs data? Many foreign trade people are troubled by various issues related to "customs data", and the most questioned question is: is the data useful? People who know how to use the same tool think it is very useful, but they don't. People think this is a waste of money, and the customs data here is the same. Therefore, I believe that before judging whether it is useful, you should reflect on whether it was used correctly? When you first use it, many people may be the same: just checking your email, sending development letters, waiting for a reply, almost without effect. But as long as you delve deeper, you will find that this usage is definitely problematic. The following Huacheng Creative Intelligence has summarized 7 experiences that should help everyone deeply understand and use them correctly:

1. One click keyword search makes it easy for you to filter and query customs data. You can use one click search keywords to obtain true buyers who have a demand for your own products. I must say that it is getting faster than any other development method- Buyer screening: There are many buyers in the customs data, but not everyone is suitable for you, and what is most suitable for you is the best. Firstly, we must confirm whether the customer is a professional buyer. This step is very important, otherwise you will do a lot of useless work. By comparing the number of times buyers have purchased related products and the number of all products, you can directly confirm the customer's professional level. Some customers have purchased your product, but they have only purchased hundreds or thousands of transactions. For individual orders, these companies are mainly freight forwarders and traders, and can directly filter them out without wasting time.

2. For a comprehensive analysis of buyers, money is in your pocket. You can use customs data to analyze these buyers, analyze their purchase volume, purchase cycle, purchase product specifications, etc., to see if they match your supply capacity more closely. Focusing on developing more matching buyers can save time and improve success rates- Buyer analysis: After preliminary screening and finding professional buyers, it is necessary to analyze the customer's purchasing habits and determine whether they match based on the quantity and weight of each purchase. Some customers who are too large cannot use it, and the scale is too small. I don't want to do this. The right is the best. The customer's preference for the product is determined by the region in which the customer previously purchased it. Some customers have been purchasing from Europe, while others are purchasing from India. Purchasing customers understand whether they care about quality or price, which also helps with transactions; Analyzing the customer's purchase time can determine when the customer's next purchase can be made. Some customers make purchases in the second half of the year., And some customers make purchases every month. Different customers have different contact times. If the contact time is found, the likelihood of customer response is higher.

3. Can I directly use the contact information for customs data? Do not use contact information from customs data, first filter out freight forwarders; Then use the email checking tool: - Deep mining of contacts: Many people use the data after obtaining it, copy the email, and send it directly, but if the appropriate person cannot be found, it will be difficult to be effective. After finding the company name, as long as there is an official website, you can find it, followed by the relevant person in charge; Small companies usually find their owners, presidents, or CEOs directly. For large companies, you need to find the functional department heads of relevant departments, such as purchasers, procurement departments or some product engineers. Yes, different customers may be responsible for different personnel; LinkedIn is a great channel where you can directly find the names of relevant positions, making it much easier to find contact information with names, or you can directly send a message to the customer's official Facebook page to seek assistance with the buyer's email address. Personal testing is effective, and some customers may give you an email address.

4. Take you to understand what your peers are doing. Customs data allows you to view and view export data from competitors in the same industry. Every year, closed foreign trade companies or factories can take advantage of empty opportunities to enter and accept customers, and achieve high success rates- Competitors: For analyzed matching buyers, we must pay attention to their existing suppliers and preferably do some homework on the products and prices of existing suppliers before contacting them. Buyers, identify their strengths, otherwise why would they abandon the original supplier and cooperate with you? If you want to fight for quality, you must fight for quality, and if you want to fight for quality, you must be ruthless. Price; Start looking for customers from competitors and find competitors with comparable strength in the market, especially those with higher prices, similar quality or lower quality but similar prices. Due to the same strength, you must be direct. If possible, the previous filtering link will be omitted; Therefore, old sales will have more advantages and a better understanding of the industry. At the same time, you can also focus on following the lost and new buyers in the industry.

5. Of course, you can keep an eye on old customers. If you have old customers who have been working with you, you can also use data to monitor them. You will find that you can see how many products he has received from others, purchase price, specifications, packaging, etc. As long as you carefully analyze, you can find some breakthroughs and encourage them to take the initiative to add orders.

6. Don't waste the ability to develop new markets- Using customs data to develop new markets: like current trade wars, sometimes even weak trade wars, if we have been focused on the US market in the past, we should now consider changing the market. development. You can use data to check and compare which country has the highest import volume of products. To change the market, everything must start from scratch. Customs data can quickly help you find buyers in new markets, which is still very useful.

7. Understood too little? Customs data makes market information more transparent- Combining with the existing development mode of foreign trade: whether it is an exhibition or a B2B platform, customers can find it and use data to check if there are transaction records. If so, what was the previous purchase situation and what was the price? Then, after formulating appropriate pricing strategies, continue to communicate with customers to understand themselves and their enemies! Currently, there is always information asymmetry in international trade. Foreign customers know a lot about us, but we know very little about foreign buyers. Customs data can make market information more transparent! Mastering the correct usage of customs data can help you fully utilize it. However, if the obtained data is incorrect and not timely, it can also affect its effectiveness. Therefore, when you purchase data, you must check it out. Finally, please remind all foreign traders that if you only purchase data from your email, you will definitely feel disappointed. Due to policy reasons, some countries/regions do not have email addresses in the data. Even if there is data in the email, it may not belong to the person in charge of the purchase. Some of these mailboxes are used for freight forwarding. Therefore, if you only want to successfully develop into a customer through one email, it is absolutely impossible. Through customs data, find what you need, analyze what you want, combine existing things, and try again, there will definitely be unexpected results!