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Customs data: active marketing tools for foreign trade

2023-05-18

Customs data: Many people have a bias and confusion towards customs data, saying that customs data is useless! Today, let me share with you the answer to the question of customs data.

Q: Why do I need to develop clients and buy customs data, all of which are imported from abroad without export data from Chinese customs?

For foreign trade enterprises exporting to China, it is necessary to develop foreign buyers. From a theoretical analysis, it can correspond to Chinese export data from Chinese customs or foreign import data from foreign customs. The purpose is simple, finding a buyer. However, customs data itself belongs to policy related information, and each country has its own corresponding policies. In the domestic and Chinese export data market, the more detailed information is the transaction information with suppliers. However, due to domestic policy reasons, the obtained data does not correspond to the buyer of the transaction.

Therefore, buyers can only be obtained through foreign import data, which naturally needs to be obtained through the customs of each country. Each country has different open data, and some countries only have buyer information visible, while others are visible to both buyers and sellers, while others are invisible to both buyers and sellers and can only be used for analysis.

Q: Consult and interact with various data service providers, and the data provided is mostly market data from South America and North America? And Western Europe, the Middle East, Africa, and even Southeast Asia markets are basically unable to buy corresponding data?

Similar to the first question, considering the legal policies of various countries, including the possibility that some countries have very high costs of obtaining full database data, currently all service providers in the market are basically North America, South America (about ten countries), Europe (Russia, Ukraine, UK), Asia (India, Pakistan, Vietnam, South Korea, Philippines, etc.).

Reminder: Here, customs data means detailed and highly open country data. There are very few companies, such as Trade Dynamics, that can provide more national data. This part of the data is relatively simple and has no quantity or price. However, it is also possible to search for product information and find useful purchaser information for development.

Q: Do these countries have customs data on land, sea, and air?

At present, except for the United States and Pakistan, which have ocean bills of lading, most other countries have data on land, sea, and air transportation. Therefore, when purchasing, if you focus on the US market and air transportation is the main focus, this data does not make any sense to you.

Q: I bought some company data and found that there are too many freight forwarders who are not real buyers. How should I handle this?

Firstly, it must be acknowledged that no matter which company provides data, freight forwarders are included. From the perspective of actual foreign trade operations, if there is no freight forwarder in the data, it is actually a very strange thing. The proportion of freight forwarders is naturally related to the industry. But almost none of the data found in any industry are from freight forwarders, and there is no actual buyer.

Q: Why is the buyer's repetition rate so high when buying data?

If you have this question, it is the negligence of the service provider, or you have not yet gained a better understanding of what customs data is. Customs data itself is the transaction data provided and is not based on buyers as a unified criterion. So in a country's annual transaction volume, most buyers are definitely trading multiple times, especially for fast moving consumer goods. It is normal for a buyer to purchase several, dozens, or even hundreds of transactions a year. So after obtaining the data, it is necessary to screen buyers and summarize them at the same time.

Q: Why do countries in South America use a 6-digit code for querying?

The customs data itself provides customs data for foreign imports, not domestic exports. Naturally, the data is obtained from customs of various countries. For foreign trade, everyone should know that the international HS code has the first 6 digits, and the latter digits are defined according to the guidelines of each country. So we can only extract large categories through 6-bit encoding. However, the United States and Pakistan have bill of lading data without coding, and can only be searched by English product names.

Q: May I ask if the results of the 6-digit code query are accurate?

The 6-digit code query is definitely accurate, but it is only imprecise. However, for most products, even the 8-digit code in China is not accurate, as many products in China correspond to 10 digits in order to be accurate. But why bother so much. Six are in the main category, which means that the buyer you want is definitely in your data search results. What we need to do is how to accurately and quickly extract the information I need from these data. If you don't have the patience to do this job, it will be more troublesome.

Q: How to use 6-bit encoding to achieve accurate querying of 8-bit encoding?

Suggest confirming the HS code through transactions with peers in this country; Query the results corresponding to the code, and perform a buyer query on different codes corresponding to 6 digits to confirm the code of the country.

Q: There is no contact information for customs data, is there any gross use?

In fact, customs data is just an information channel, and how to develop it depends on individual capabilities. Even if all buyers have provided you with the corresponding contact information, you are sending group emails and waiting for messages. Sorry, but there are no eggs.

From a theoretical perspective, for example, if you develop the US market and purchase customs data, the actual customs data includes all the buyers you have obtained from exhibitions, B2B, and other channels. Why do you say that? You encountered a buyer at the exhibition, who is from the United States. 90% of the buyers can be found in customs data, and the other 10% may be newly established companies. The only difference is that there is a passive and proactive issue. So customs data gives you a chance to obtain all the corresponding real and valid buyers.

The precise contact person mining of Huacheng Chuangzhi Customs data can provide you with precise contact person emails for buyers, greatly solving the pain points of foreign trade enterprises and improving the utilization rate of customs data.

Q: Nowadays, there are often thousands or even tens of thousands of customs data service providers. I am Soho and I am a small employee. I have just graduated, but my boss doesn't buy them. How should I break it?

When you ask this question, I think you will be an excellent salesperson, at least someone who is willing to actively invest in their career, just like many people who pay for courses to learn foreign trade. If you don't invest yourself and just wait for the company, it will definitely not work.

Based on the above analysis, Huacheng Chuangzhi only hopes that everyone can have a deeper understanding of the significance of customs data. He won't be 100% sure how much money you make, but he will definitely help you simplify complex tasks and spend 80% of your time on 20% of your clients. And these 20% of customers are the result of precise matching.


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