General

When we first came into contact with overseas social media marketing, everyone was very confused. When you haven't found a specific method, you may constantly search for all the information on social media, trying to find the right one inside. Below we will introduce some experiences in social media marketing, hoping to help everyone.

How to control the frequency of posting.

Many companies have concerns that posting too frequently will affect customers, causing them to feel uncomfortable and resulting in counterproductive results? In fact, their concerns are completely unnecessary. If there are too few posts, it will lead to potential customers not being able to have much understanding of the company and brand in a short period of time, and even remembering the company's name. Therefore, posting once a day is the minimum, not the maximum. Only if your content is attractive enough to bring value to others, there is no need to worry about disturbing others due to the large number of posts.

No matter how good a work strategy is, it should not remain unchanged.

A major feature of social media marketing is that you can constantly test and adjust. Good social media marketers are people who are willing to make changes and are creative enough to come up with new ideas at any time. Even if you find a good marketing method and strategy that brings you huge traffic and sales, you still need to actively make appropriate changes because the environment of social media marketing is constantly changing.

Email marketing is not social?

Most people believe that email marketing is a non personal marketing model, but in reality, it is not. Good email marketing is an excellent opportunity for you to establish connections with your audience, create opportunities and start conversations, thereby having multiple points of contact and building trust. You can usually communicate through email instead of aimlessly contacting others on social media. But this great opportunity was missed by social media marketers and even businesses in vain.