General

Sending emails during foreign trade is very important, but many people do not understand how to do foreign trade email marketing. Let's let Xiao Zhijun teach you.

Foreign trade email marketing

1. Principles of KI.S.S

The full name is keep it simple and strong, which means that the content of the email should be simple and the attractiveness of foreign trade email marketing should be strong. The recipient often only has a few seconds to attract them when opening an email or clicking into a webpage. Therefore, do not use obscure and difficult to understand professional terms to pile up your content. Try to use catchy descriptions as much as possible to help customers better understand, but at the same time, ensure the quality of the content, maintain strong language, and be able to arouse customers' interests.

2. Easy to read

Long and undivided content can cause customer dissatisfaction. Everyone is so busy that no one takes the time to read an email full of dense text. Instead, we should break the content into several small paragraphs, each with a strong subheading or marked with numbers, symbols, etc. to guide customers to read and facilitate them to quickly find the main content.

3. Creative design for email marketing

It includes the design of the mail page and the planning and design of the landing page with links to the website. The web code of the email page should follow certain design standards, including the idea and planning of the email body and title. A good title can help attract the interest of the recipient and click to open your email. An inappropriate title may cause the recipient to directly delete the email. When the email reaches the user's email address, the title directly determines the opening rate of the email. In terms of content arrangement, it is more important to consider customer experience.

4. Content echo title

An email that can attract attention and increase opening rate is a challenge in email marketing. Once the customer has successfully opened the email, the content inside must be consistent with the email title and correspond to each other. What promises can be made to customers in the title must be fulfilled in the content. Yimi software reminds everyone that if the goods are not the right ones, it will seriously affect customers' trust in you, and may not be opened again next time.

5. Use less' us' and more 'you'

The main content of foreign trade email marketing is to display information related to the recipient, rather than blindly promoting things related to one's own company. It can be included but not all of these contents, as long as customers know that your company's products are what the recipient is looking for.

6. Value VS Function

By explaining the advantages and value of a company's products or services, let customers or potential customers know what they can get from them, rather than simply listing the functional points.

7. Content relevance

The more we understand the customers on our recipient list, the better the email content we write can better meet their real needs, capture their interests, and effectively solve their difficulties. The correlation between email content and customers is the key to the success of foreign trade email marketing.