General

In the current era of big data, more and more enterprises are developing corresponding operational strategies through statistical analysis of operational data. For foreign trade email marketing, data statistics is also a very important work, as data statistics can help enterprises better analyze the effectiveness of each foreign trade email marketing, and then adjust and optimize foreign trade email marketing strategies in a targeted manner. So in the process of foreign trade email marketing, how to do a good job in data statistics and analysis to improve the overall effectiveness of foreign trade email marketing? Below, the Huacheng Chuangzhi Foreign Trade Email Marketing Platform will introduce how to make good use of data statistics.

Analyze sending status

Huacheng Chuangzhi Foreign Trade Email Marketing provides users with powerful data statistics function. It can not only count the number of successful and failed deliveries of emails, but also view the specific reasons for delivery failures, including invalid email addresses, insufficient target customer email address space, target customer rejections, junk content, and other data. By analyzing the email sending situation, users can understand the reasons for email sending failures, optimize the address pool, filter out invalid email addresses, and avoid resource waste.

Analyze the opening situation

When we are doing email marketing, of course, we hope that the higher the open rate of emails sent, the better. Therefore, we can analyze the open rate of emails through the data statistics function of the foreign trade email marketing platform. Based on the opening situation, we can understand which email titles are more popular among users, so that we can optimize email titles based on this data. For example, if users are more interested in promotional activity titles, we will focus on promotional activities when writing email titles. In this way, our email opening rate will continue to increase, and as the opening rate increases, the conversion rate of email marketing will naturally increase.

Analyze click situations

In order to provide conversion rates for email marketing, many companies will add some links (such as official website links, online store links, product purchase links, etc.) to the email body. So the click through status of these links can be viewed in the statistical report of the Huacheng Chuangzhi Foreign Trade Email Marketing Platform, specifically which users clicked on the links in the email, and their IP, region, and click time can also be viewed. Enterprises can learn which products users are more interested in based on click through information, and then optimize email content.

Analysis Open Time Period

There are many factors that affect the effectiveness of Huacheng Chuangzhi's foreign trade email marketing, including whether the title is eye-catching, personalized content, clear layout, etc. In addition, the timing of email sending is also extremely important. So, when can I send an email so that more users can see it? Of course, the sending effect will be better during periods with high email open rates. The statistical report of Huacheng Chuangzhi Foreign Trade Email Marketing Platform can view the specific time when users open emails. Based on this data, we can find the best time to send emails.