General

Customs data displays import and export trade information and intelligence from various countries and regions, as well as customs and bill of lading data. Through deep mining of these data contents, enterprises can timely, comprehensively, and significantly grasp market trends and analyze the commercial situation in overseas markets.

The Value and Pain Points of Customs Data Application

1、 The Pain of Finding Customers through Customs Data

1. Quickly find real foreign buyers with purchasing needs. Customs bill of lading data is the transaction voucher for both buyers and sellers, and is updated monthly or weekly, not only ensuring the authenticity, accuracy, and timeliness of buyer information, but also being current active buyers; At the same time, by querying and analyzing their transaction records, it is possible to have a clear understanding of the buyer's purchasing products and capabilities, in order to find a suitable buyer for oneself.

1.1. Due to the rapid development of the global logistics industry, especially in developed countries such as Europe and America, many of them are freight forwarders with full agency and cannot see the real buyers at all. The proportion of customs data logistics companies in some European and American countries is as high as 50%, which is one of the main reasons why many customs data waste time and are not used.

1.2. There is also a certain proportion of procurement transaction data from large supermarkets in the customs data, such as WalMart, Tesco, Carrefour, ALDI, etc. All of which have procurement companies in our country, which has a great impact on our use of customs data. This is also a reason why many foreign trade personnel who use data feel that there is no need to waste time.

1.3. Many of the purchasers in customs data are large trading companies, purchasing hundreds or even thousands of products a year, which is also a great interference for our personnel using customs data and can lead to a lot of time being wasted on screening and matching buyers, so it also feels like a waste of time and effort.

1.4. For different products and different stages of enterprises, less than 20% of buyers are truly matched in customs data. The key is whether customs data companies can use big data mining technology to identify 20% of accurate buyers. Currently, there are very few data companies in the market.

The greater significance of customs data compared to the hundreds of yuan buyer list in the market is that the value of the data lies in analysis, understanding the things behind the seller, and providing clear guidance for our foreign trade personnel in the process of developing customers. It's not about the speed of updates or the number of countries. If the analysis function of the customs data software system can be done well, it would be even better if the updates are fast and there are many countries.

1.6. Another crucial point is that the original customs data generally does not include contact information. Testing the integrity of the company's contact information in the data company's intelligent matching of customs data is particularly important for foreign trade enterprises that use customs data to develop customers. We must take this point seriously.

The joy of finding customers through customs data

2. By tracking and analyzing the transaction records of buyers, we can discover the relationship between their product quantity, shipping time, and replenishment time, and identify the purchasing patterns of buyers. Recommend company products to buyers at the best time to increase the success rate of signing orders.

2.1 After finding a matching buyer through big data mining technology, do not blindly write development updates directly to the purchaser. This is futile, and the purchaser generally will not reply to you because you do not have a certain understanding and data analysis of the purchaser, and you cannot write anything that catches the purchaser's attention.

3. Improve the loyalty of existing buyers. By tracking and analyzing the transaction records of existing customers, it is possible to know from which suppliers the customer purchases the same type of product. By comparing and analyzing competitors and oneself, breakthroughs can be found, further consolidating customer relationships, and enhancing customer value. On the other hand, based on the abnormal situation of orders, grasp the possible trends of buyers in advance, improve or adjust existing market strategies, and avoid risks. Maintaining old customers is much more important than developing a new one. Through the above analysis, conducting secondary development or recommending new products to your old customers can yield unexpected rewards.

4. Rescue old customers who have lost or are about to lose. By comparing and analyzing the transaction records of the purchaser and the products and prices of competitors, identify the buyer's concerns, identify the shortcomings in their own products, delivery, communication, and other aspects, and make targeted improvements and adjustments to better communicate with the purchaser to regain the customer's favor.

5. The direct and effective way to obtain customers through customs data is to find foreign buyers who are competitors in terms of product technology, strength, and price. As you are peers, you will have a certain understanding of them through the website. If you inquire within the industry, you should know more about them. You only need to know their English customs declaration name at the customs to have a clear view of their buyers, and the development letter is relatively easy to write because you know your competitors, so your development letter is also more targeted. Developing customers through competitors is not about poaching their customers, it's just about creating a new supply chain for their buyers.

Finding terminal buyers through traders in customs data is also an effective and simple operation method, which depends on the data mining and analysis capabilities of customs data companies. For example, if a purchaser in the United States purchases your company's products and you see that the American company is exporting the same products to Colombia, then the purchaser in Colombia should be the end purchaser. You may try to contact them, as there may be unexpected gains.

At present, 80% of companies engaged in foreign trade services in the domestic market are selling customs data, with prices ranging from thousands to tens of thousands. The customs data software systems are various and uneven, leading to many enterprises engaged in international markets being deceived after purchasing. Customs data is innocent, and you have not found a professional customs data company. At present, there are less than ten system companies in the domestic market that truly have their own data sources and develop customs data software. In deep data mining and big data AI technology analysis, there are even fewer customs data software systems that truly stand in data applications. Here we recommend the Huacheng Chuangzhi Customs data software system.