General

Most foreign trade companies purchase customs data, but is customs data really useful? In fact, this is related to whether users will make good use of it and deeply explore it.

Let me share how I utilized customs data to develop overseas customers. I don't know how everyone views customs data when they first enter the foreign trade industry. Anyway, I didn't feel that customs data was very useful at the beginning, it was just information about the purchasers, suppliers, and goods of some imported goods. But later it was discovered that I looked at things too shallowly, only seeing some superficial information and not realizing the enormous wealth that can be brought about by proper utilization.

Briefly list the functions of two customs data:

1. Analyze industry markets

If your company has a new product launched or if your existing business volume is not saturated and you want to explore new markets, you can use customs data to see which country has the highest demand and more business opportunities;

2. Lock in competitors

Foreign trade enterprises can accurately understand the transaction records of their competitors in their industry through the bill of lading information in customs data;

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Of course, there are many uses for customs data, and I won't list them all here. The most common use of customs data is to develop customers, which is also the biggest headache for foreign trade people. As mentioned earlier, customs data will provide buyers and suppliers of imported goods, but it won't provide customer contact information, which is very uncomfortable. So how does Ah Xun use customs data to develop overseas customers?

Firstly, there must be a copy of customs data, which can be obtained from relevant customs data. Secondly, by copying the purchaser information from the customs data, the system will automatically search for decision-maker information, such as the email address and LinkedIn account of CEOs, procurement managers, etc. Although there is no phone number, Ah Xun usually does not use the phone to develop customers. They are mostly used by email, WS, or LinkedIn.

Finally, after obtaining this information, we can add a LinkedIn account or directly send an email. Although not every company can mine it, the amount of customs data is still very large. Spend some time digging out 5 email addresses every day to send, and 150 people can be contacted in a month. With good luck, we can develop three or four new customers in a month. Of course, everyone knows that developing customers is not urgent, and sometimes it depends on luck.