General

For the foreign trade industry, developing new foreign trade customers has always been the focus of business. How to find customers for foreign trade? We can obtain customers through foreign trade exhibitions, customs data, social media search and marketing, and develop new foreign trade customers through peer customs data mining. The details are as follows:

1. Identify overseas target markets and prepare well

In foreign trade, it is very important to find the target market before looking for customers. If the target market is well positioned, you may get twice the result with half the effort. Conversely, you may get twice the result with half the effort. It's like the biggest market demand for a product is in North America, but you chose Asia and let go of the largest market, leading to the desire to develop this market in the future, only to find that the market has already been occupied by other companies. So, before looking for customers in foreign trade, the first thing we need is to position our target market. So, how do we position the target market?

A. Assess market capacity, demand, population, income, consumption habits, and industrial structure.

B. Examine the product demand in various markets to see if the products we export are socially, economically, religiously, culturally, and emotionally compatible with the country.

C. Analyze competitors in the market, including local manufacturers; Chinese peer enterprises; Export manufacturers from other countries, etc.

D. Understand the import policies of various markets, such as market tariffs, anti-dumping situations, antitrust situations, limited pricing, certification requirements, etc.

2. Study the channels for foreign trade to find customers and be familiar with operating rules

After clarifying the target market, the next step is to study the channels for foreign trade to find customers. Of course, for proactive development, we need to understand the mainstream development channels on the market, such as customs data, overseas social media search, etc. By familiarizing ourselves with the use of such foreign trade customer acquisition tools, we can obtain effective purchaser information and contact information, such as email addresses. Finally, we can proactively contact the target purchaser through various means, such as actively sending development letters, social media dialogue messages, etc. In summary, developing new foreign trade customers requires a deep understanding of customer information and achieving precise and efficient development.