General

Developing a customer is equivalent to planting, fertilizing, and watering our garden, waiting for it to open up. Many salespeople are very passionate about this part, and customers who have already made orders are easily overlooked, thinking that they have already purchased goods and should come to me again next time. Unconsciously lost many old customers who had not easily developed.

Sales, called meeting customer needs; Marketing is called creating customer demand. The two have different opinions, but in reality, both are the same result of selling the product and realizing its value.

Moreover, if you maintain your old customers well, only then can your orders and income be guaranteed, the company's business be guaranteed, and the company can make long-term plans and development.

A company without stable customers cannot have stable business, plan for the future, and negotiate development.

So, the maintenance of old customers is very important for every company.

So what techniques are there to maintain our loyal customers?

This is the foundation of the enterprise and the foundation of the salesperson.

Enterprises or business representatives need to build their own reputation and make customers have a good impression of us.

For enterprises, if they can be honest and trustworthy, customers are willing to trust and give opportunities in the event of major events or business problems.

For example, a few years ago, there was a complaint where a customer sent a video where the end of the bed collapsed while sitting at the end of the bed, which in our opinion is a serious problem.

But based on the customer's trust in us, the customer did not blame us, but only requested that we make improvements in the next batch of goods and send some replacements for the problematic products in the first batch.

I was thinking at the time, fortunately, we have accumulated a reputation with our customers for so many years. Otherwise, if we were a new supplier, we wouldn't know if the customers would still give us an opportunity.

Salespeople, if they have a good reputation, regardless of which company they work for, customers are willing to give them the opportunity to cooperate.

In short, the key is how salespeople can bridge the gap between enterprises and customers, ensuring smooth cooperation between both parties.

We need to think more from the customer's perspective in order to maintain our customers well.

That way, we won't feel like customers are being tricky and are willing to work with them to solve problems. Only in this way can we gain the trust of our customers, and our relationship with them will become stronger and closer. Customers will also be willing to cooperate with us for a longer time.

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