General

Many people use customs data and send emails directly by looking for contact information. As a result, hundreds of development letters have been sent out, but few responses have been received. I would like to say that this method is lucky to develop customers, and it is normal to not develop them. Don't complain, you should find your own reasons.

I have been in the industry for 8 years, and using customs data for 4 years, let me share my thoughts:

1. Some of the contact information in the data is directly from the procurement manager, while others are not. If it's data from 2 years ago, then this contact information may no longer be used. So, it is recommended to choose the latest 2 years when checking customs data.

2. The contact name in the data should not be ignored, as this person must indeed exist. You can use LinkedIn, Facebook, Google, etc. to search for a name, and as long as he is active online, he will definitely be able to search for other contact information. There must be some of these contact information that he has been using recently.

3. Don't just focus on contact information when using data, learn to use data analysis to screen target customers. For example, analyze his purchase volume, purchase price, purchase cycle, supplier country, etc. to determine if he is a good match for himself. If his purchasing price has always been very low and he cannot make that price himself, then the customer can put it aside for now. After selecting the target customers, go to their website to study their needs, vocabulary preferences, and write targeted development letters.

4. If you have time, you can also use data to check your competitors and see which countries and companies they export to; With so many foreign trade factories closing down now, we can take over their customers. When I was 16 years old, I used this method to poach three customers from my former competitors, and even now I am still working intermittently together.

5. Generally, there is a phone number in customs data, which is a must use phone number for the purchaser's bill of lading and must be genuine. If you have good spoken English, you can call directly. Before making a phone call, it is best to have some understanding of this purchaser and make some preparations. You can analyze the buyer's business background, import and export situation in previous years, and also visit their website for detailed information through data.

6. When choosing a data company, it is important to compare it more because the channels are different, and some companies do have inaccurate and incomplete data. I have used Foreign Trade Corporation and Yizhijia, and personally, I feel that Yizhijia provides more comprehensive data from different countries and updates the data in a more timely manner.

If you want to use customs data, you must correct your mindset and approach, otherwise it will be a waste of money.