General

Is it difficult to find customers for foreign trade? Try these 4 new ideas! Finding customers in foreign trade is an eternal topic for foreign trade salespeople, and finding customer email and sending development letters are almost daily compulsory courses. The vast majority of foreign trade salespeople tend to directly search for procurement information and find buyers' email addresses, which is highly targeted, but also highly competitive, with the possibility of a customer being tracked by hundreds of peers. Have you ever thought of finding a new way to find customers in foreign trade? Today, let's talk about some new ideas for finding customers in foreign trade. Have you used them? It may be enlightening for you.

1. Starting from inquiry peers and sales calls, developing customers

Foreign trade people usually receive many inquiries from their peers, and many people often go to the trouble of hanging up. It is not recommended to do so, as long as you grasp the size and method, it is possible to turn your peers into customers.

There are also some sales calls that can be handled well and turned into customers. For example, raw material factories will promote raw materials to us, and we can also have a detailed discussion with them. It is possible that they are traders and operators, and we can take the opportunity to promote our products to them.

2. Explore new customers through the trade chain

Every customer has their own trade chain, and by digging deeper, you can gain more customers. For example, if you have a very stable old customer A, you can delve deeper into his trade chain and acquire more new customers. So how can we obtain a customer's trade chain?

You can start with his customs import data and clearly see his trade chain, as well as the customer's suppliers B, C, D, BCD's purchasers E, F, G, H, EFGH and others are new target customers. Continue to check their import data, and you can get their purchasing patterns and contact information.

How to check the customer's customs import data? You can purchase relevant data software or check online data websites.

3. Starting with substitutes and developing customers

Whether it is raw materials or spare parts, substitutes can generally be found, and your product can also find substitutes. What is a substitute?

For example, if your product is A and can be used on C, and there is a product B that can also be used on C, and the efficacy of A and B is the same, then B is a substitute for your product. You can use the keyword B to search for customers who require B, and these customers are also your potential customers; If your product is priced lower than B, there is a very high chance of a successful order.

4. Starting from local agents and intermediaries, seeking customers for foreign trade

In foreign trade, finding local agents and intermediaries is very feasible. Because local agents and intermediaries have a better understanding of the local market and are easier to establish good relationships with customers, they can help us solve a problem of trust.

So how do you find agents and intermediaries? This involves a downstream product strategy. In what field is your product used? Which region has the highest usage? You can search for end customers in this area in this field, screen and analyze to find some more reliable ones, and develop them into intermediaries.

You can also select some old customers to become agents, or even find local acquaintances or friends to become agents.

Additionally, it is possible to try developing the procurement manager into an agent. Foreign companies generally have dedicated personnel responsible for procurement. They are familiar with the products they want to purchase and their domestic and international prices. If you provide them with goods, they will still be profitable in the local market, and most of them will be willing to become your agents.

Foreign trade is becoming increasingly difficult to do, so it is necessary to change our thinking and try new methods. No matter what method, as long as you can get orders and earn money, it's the most important thing. Don't limit yourself to a certain box.