General

Customs data refers to the bill of lading or customs declaration data of foreign countries, which can accurately display the export records of peers and the procurement records of target customers. It is one of the essential tools for foreign trade personnel in their daily work.

01 Analyze target market

If foreign trade enterprises are preparing to explore new markets, they need to understand which country has greater demand and business opportunities.

Through customs data, it is possible to intuitively understand the number of purchasers, transaction times, and import quantities of each country, thereby mastering the market demand and trend of that country, and providing key information and valuable reference for foreign trade enterprises' market decision-making.

02 Insight into Industry Changes

Foreign trade enterprises can monitor supplier changes in target countries or regions through customs data.

When new suppliers continue to join the industry and market, it indicates that the industry and market may have high profits and demand, thereby continuously attracting new participants.

But for enterprises, it also means that market competition is becoming increasingly fierce. It is important to adjust market strategies in a timely manner to put oneself in a favorable position in the competition.

03 Lock in competitors

By continuously analyzing the shipper's name in the customs bill of lading, foreign trade enterprises can accurately understand which peers in their industry there are and what their supply volume is.

By combining search mining, it is possible to further analyze the types, operating conditions, and production scales of these competitors, in order to better understand their position and advantages in the industry and facilitate targeted market strategies for enterprises.

04 Monitoring peer customers

Foreign trade enterprises can continuously track and analyze the transaction records of their competitors through customs data, and grasp the procurement laws of their purchasers.

For example, how often to make purchases, how many times a year, and how much to purchase each time, in order to recommend suitable products to buyers at the appropriate time, improve the success rate of signing orders, and quickly seize the market of competitors.

05 Positioning Blue Ocean Customers

Although the purchasers in the customs data are accurate target customers, the competition is too fierce and there are too many monks and porridge seekers.

Faced with such a situation, foreign traders may wish to change their thinking and study the nature of the buyers who purchase their own products, in order to understand the distribution mode and channels of our products overseas.

Taking this as the direction, we will combine multiple channels such as search engines, social media, customer profiles, map search, brand search, and Yellow Pages search to find more blue ocean customers that have yet to be fully explored by our peers, and easily achieve accurate customer resource fission.

06 Consolidate existing customers

Customers may have many suppliers, and using customs data, foreign trade enterprises can track and analyze the transaction records of existing customers, and understand the supply sources and situation of customers other than their own enterprises.

By comparing and analyzing with these competitors, one can understand their own strengths and weaknesses, thereby finding breakthroughs, further consolidating cooperative relationships, and expanding order share.

07 Revitalize old customers

If old customers who have collaborated with each other multiple times are hacked by their peers, new suppliers and transaction records can be found through customs data.

This information can help objectively analyze the reasons for customers' order transfers, identify problems in their own products, prices, communication, delivery times, and other aspects, and make targeted improvements and adjustments, in order to regain customer recognition, renew orders, and cooperate.