General

Customs data is a collective term for bill of lading and customs declaration data. Through these essential import and export documents, we can intuitively understand the purchaser, supplier, and detailed information of each imported goods. This information is also a necessary tool and data support for us to explore overseas markets. I always hear that people mine many overseas customers through customs data, but you have no clue? Let's see if you did it right.

Firstly, customs data is mainly applied in the following three directions:

Analyze market trends by analyzing market demand in different regions and comparing product prices, in order to select target markets with high profits and high demand; Simultaneously understand the market distribution and changing trends of products based on import and export data, and adjust market strategies in a timely manner

Develop customers, which is also the most commonly used function, by searching for product keywords and HS codes to find interested high-quality customers; Or select target customers based on transaction frequency, scale, trading products, and trading partners; Simultaneously combine contact information to directly connect with buyers

Reverse customer acquisition is achieved by checking the changes in the customer's trading partners to determine if they have new suppliers and if they need to optimize their current solutions; It can also be used to analyze peer trading situations and understand peer prices; Sometimes data can also reflect the customer situation of our peers, helping us reverse attract customers.

Here is a summary of the usage ideas for customs data:

1. Quickly find potential customer resource pools with demand

2. Match the appropriate customer group based on the customer's procurement records (such as the customer's procurement volume, procurement price, supplier distribution, procurement cycle, etc., and whether they match)

3. Use a combination of search engines, LinkedIn, Facebook, and other methods to targeted identify the contact information of key customer groups (prioritizing the company's boss and procurement department, followed by the official website and sales department)

4. Finally, effectively follow up and promote.

Do you have any thoughts on the usage of customs data? Quickly enter Huacheng Chuangzhi Foreign Trade Software to try new foreign trade development methods.