General

Based on the fertile land of the internet, social media is no longer just a platform for communication and sharing, but has gradually evolved into a powerful social media marketing tool.

Compared with other online marketing methods such as search engines and email, social media marketing relies on trust based communication mechanisms and high user engagement, which can better influence the consumption decisions of netizens. Through continuous interaction and refinement, consensus can be effectively reached on a certain theme, providing a large number of opportunities for the brand to be disseminated and amplified. At the same time, user stickiness and stability are also higher, with a clear positioning, which can provide a more segmented target group for the brand.

Therefore, for foreign trade enterprises, this is a channel full of opportunities and traffic. Doing well can not only increase brand exposure, but also increase the conversion rate of orders. Today, Xiaozhijun will take you to see how foreign trade enterprise brands can do a good job in social media marketing.

1、 Understand the characteristics of major social media platforms

Firstly, it is important to understand the attributes, content characteristics, user tags, and advantages of each social media platform. Each platform has its own advantages and disadvantages, as well as different target audience groups. The style and operational characteristics of each platform are also different. The best option is to first identify your own brand positioning and then match it with a suitable platform for operation.

Give a brief list of popular platforms:

1、Facebook：

Facebook holds a leading position in global social media marketing. The registration of Facebook accounts and the application for corporate public pages do not require payment, with a lower threshold and relatively less initial investment. Enterprises can use methods such as posting and publishing product information on public websites to increase exposure for product promotion. They can also use methods such as groups to explore potential customers.

2、Twitter：

Compared to Facebook, Twitter is more like an information platform, with more massive information and a faster pace. Twitter has strong informational and news content, which greatly helps to enhance brand awareness. Among them, the form with the highest dissemination rate is video, followed by GIF, and then images.

3、Instagram

The majority of Instagram users are between the ages of 18 and 34, with 51% of users being female and 49% being male based on gender. Instagram helps to promote communication and connections with brands and enterprises, especially for some beauty, clothing and other industries. As the main form of ins posts is graphic and short videos, it can also better trigger trends and expand influence through this platform.

4、TikTok

Undoubtedly, TikTok is currently the most popular among all social media platforms. In 2021, its global DAU reached 600 million with over 3 billion downloads, making it the world's most downloaded short video sharing social platform. 41% of TikTok's users are between the ages of 16 and 24, and 66% are under the age of 30. TikTok also has a strong female orientation, making it an excellent platform for brands targeting the youth market.

5、LinkedIn

Although LinkedIn users are not as active as Facebook and Twitter users, their workplace social media platforms, white-collar workers, and decision-makers account for a relatively high proportion, which can help companies obtain contact information for project leaders and communicate directly with them. Moreover, LinkedIn has strong professionalism, strict and accurate data, comprehensive and high-quality information on user positioning, products, brands, and enterprises, greatly improving social efficiency and facilitating marketing achievement.

2、 Improve homepage introduction

Social media platforms provide introduction pages to describe your company, which are very important, and other users will use them as a basis to give a rough evaluation of your product. When describing, the content should be condensed to a level that can be scanned within 5 seconds. If it is too complex and lengthy, it may cause others to lose interest in reading. In addition, it is best to use pictures to tell the story. It would be great if you could bring a logo, which not only presents a pleasing visual effect but also strengthens the brand and enhances the impression.

3、 Publish high-quality content

High quality original content is the key to attracting fans. TikTok and other platforms can be used by enterprises to publish video content, such as tutorials, product overviews, etc. Fresh and interesting video content can deepen audience memory, and videos with distinctive styles and creativity are more easily reposted; Facebook and Instagram are more suitable for promoting image products. While publishing content, it is also important to use various methods to remind followers to like, forward, and comment, thereby driving more traffic horizontally and increasing brand exposure.

4、 Add topic tags

Adding correct labels to relevant promotional materials is the most direct and simple way for foreign trade enterprises to attract more customers. Using "tags" well not only increases influence, increases user engagement, and receives more likes, but also is an effective way to gain more brand awareness. Try to use hot topic keywords for tags or find suitable tags through industry influencers, which can help our posts be found in the vast crowd.

Nowadays, more and more foreign trade enterprises are starting to independently attract their brands through various overseas social media platforms to obtain To B trade orders. Overseas social media marketing is becoming an important battlefield for brands to go overseas.