General

For the foreign trade industry, customs data can be considered one of the most valuable resources, allowing enterprises to understand their market situation from multiple perspectives. So, in this era of big data, utilizing customs data has gradually become a way to enhance the competitiveness of foreign trade enterprises. Let's understand the true value and significance of customs data in foreign trade together~

1. Quickly find the right buyer for oneself

The customs bill of lading is a transaction voucher for both the buyer and the seller, and is updated monthly. It not only ensures the authenticity, accuracy, and timeliness of the buyer's information, but also is the current active buyer;

By querying and analyzing their transaction records, it is possible to have a clear understanding of the buyer's purchasing products and capabilities, in order to find the most suitable buyer for oneself.

2. Master the purchasing patterns of buyers

By tracking and analyzing the transaction records of buyers, the relationship between their product quantity, shipping time, and replenishment time can be discovered, and the purchasing patterns of buyers can be identified.

Recommend company products to buyers at the best time to increase the success rate of signing orders.

3. Increase existing buyer loyalty

By tracking and analyzing the transaction records of existing customers, we can know which suppliers the same type of product the customer also purchases from. By comparing and analyzing competitors and ourselves, we can find breakthroughs, further consolidate customer relationships, and enhance customer value.

On the other hand, based on the abnormal situation of orders, grasp the possible trends of buyers in advance, improve or adjust existing market strategies, and avoid risks.

4. Rescue customers who have lost or are about to lose

By comparing and analyzing customer transaction records and competitors, we can identify buyers' concerns, identify problems in our own products, delivery, communication, and other aspects, make targeted improvements and adjustments, better communicate with buyers, and regain customer recognition.

5. Monitor competitors

By tracking the transaction records of buyers, identify other suppliers of similar products and their changes in transactions.

At the same time, we can track the transaction records of our competitors throughout the entire process, grasp their buyer information and transaction records, and analyze their background and production and operation status, truly achieving the goal of knowing ourselves and the other, so as to flexibly and targeted adjust our market strategy and put ourselves in a favorable position in the competition.

6. Capture customers from closed competitors

By tracking the transaction records of competitors, we can grasp their buyer information and procurement patterns, and judge their business status. Once a competitor goes bankrupt, we can respond to their customers in the first time and obtain the maximum benefits.

7. Analyze the demand of the target market

Let's take the cup in the US market as an example.

Through the US Customs database, we can identify all red wine sellers in the French market, and based on their annual procurement volume, we can calculate the total demand for red wine in the French market.

Similarly, through transaction records, we can identify global suppliers and their supply volumes targeting these sellers, and timely grasp the trading status of red wine. This enables us to grasp the total market demand for cup products, global competitors, our own proportion, quota usage, future market trends, potential trade barriers, and other information, providing key references for enterprise marketing, capacity expansion, and other decision-making.

8. Grasp the popular trends in the target market

By tracking buyers and their transaction records in the target market, we can detect changes in market demand for a particular product from buyers' purchases, timely detect the emergence of new products and materials, and enable ourselves to grasp the popular trends in the target market as soon as possible, synchronize our product development with the international market, and comprehensively enhance the competitiveness of the enterprise.

9. Find buyers and regions with higher profits

By mining and analyzing bill of lading data, we can identify buyers and export regions with higher profits for a specific product, reduce the export cost of the enterprise, and increase the export profit of the enterprise.

10. Identify potential investment opportunities

Through tracking and statistical analysis of transaction records, we can discover changes in the shipment volume of a certain country or region, anticipate the signs of industrial transfer, and take the lead in strategic layout. At the same time, one can quickly grasp the new materials, technologies, processes, products, etc. that appear in the traded goods.

How about it? Do you suddenly feel that customs data is very popular.