General

Developing customers through foreign trade email marketing is a common way for foreign traders, just like eating and drinking water. Many foreign trade people should have experienced that marketing emails can only be sent in 30 or 50 emails, and the email prompts that they cannot be sent again or there is no response. So why does this problem occur? What are the key issues to pay attention to when doing a good job in foreign trade email marketing?

Foreign trade professionals who frequently send marketing emails must be aware that if they use their regular email to send, they can usually only send dozens of emails a day.

This is because your email is a regular email, and there are restrictions on the number of people and frequency you can send. If you use your own email to frequently send foreign trade email marketing to many people, the email service provider will blacklist you. To solve this problem, you need to use the right tools.

How to select an email?

1、 Check email sending ability

The ability to send emails is also a verification of the stability of the email platform. The daily transmission volume of one million is a scale to measure the stability of the platform. If the daily transmission volume of the platform is less than one million, then the platform is too narrow, and stability naturally goes without saying. If it is over one million, or even over ten million, such a platform is worth choosing regardless of stability and transmission capacity.

2、 Check email delivery rate

The ability to send emails alone is only a guarantee of platform stability and delivery capability. The email arrival rate is another important measure, with 90% as the Libra Line and a delivery rate below 90%. It is recommended not to choose such a delivery capability. It can only be said that it is too bad, and sending emails above 90% is meaningful. If it can reach 95% or above, it indicates that the platform is still good.

3、 View email click through rate

There is no absolute standard for measuring this, but the platform can provide an industry-specific email template after understanding your industry, while also providing a commitment to email click through rate. Such a platform can at least ensure a certain amount of experience and have a certain understanding of industry emails. If it is not possible to provide industry-specific email templates and effectively evaluate the click through rate and open rate of emails, it is not recommended to choose such a platform.

4、 Timely effect tracking

After the email was sent, the work did not end. Therefore, when choosing a platform, it is important to examine whether the platform has detailed performance tracking reports and whether comprehensive analysis and evaluation can be conducted on the conversion of the email's effectiveness. If there is a comprehensive evaluation mechanism, it can save users a lot of statistical complexity and greatly improve work efficiency.

5、 Looking at overall operability

A truly useful email sending and receiving platform definitely does not exist independently. It can connect all aspects of daily work such as email modules, customer management, task to-do, big data analysis, etc., achieve comprehensive integration and interoperability, and help us improve work efficiency. This is also crucial!

Precautions for sending emails

Clear email topic

The subject of an email is the first information that the recipient can see, and whether the email content catches the recipient's attention is crucial; We can include the client's gender and position in the email title, which can increase the client's favorability. The client will think that this email was sent separately to them, so they can have a higher email click through rate.

The email content is concise and generous

If the emails you receive are densely packed, with varying sizes of text, or with chaotic and uneven layout, will you still be interested in reading them? Therefore, the design of email content should have a reasonable layout, using a unified font/size/color, and reasonable line spacing. This simple, elegant, and reasonably arranged email can make customers interested in reading it, which is conducive to improving the effectiveness of foreign trade email marketing.

In addition to text, the transmission of some related materials is also very important. For example, videos, product information, product links, and credit cards. Due to its strong expressive power, videos can provide customers with a three-dimensional understanding of the product and factory, helping them gain a deeper and more intuitive understanding of the product, and are relatively popular among customers.

We strongly recommend using Huacheng Chuangzhi's foreign trade email marketing software to send and receive letters as soon as possible; Send tens of thousands of unsealed emails in one go; Timely track the progress of letter reading, and accurately track the opening time, location, and frequency of each letter sent; Industry customized marketing emails are very suitable for foreign trade enterprises.