Customs data, as a commonly used way for foreign traders to obtain customers, many people search for customers directly by product, find their contact information, and send emails directly. As a result, many emails have been sent, but customer responses are poor, wasting a lot of resources. Here is how to use customs data correctly.
1. Selection of purchasers
There is a lot of information in customs data, but not every one is suitable for oneself. Therefore, it is very important for us to confirm whether the customer is a professional buyer when searching, otherwise it will be a lot of useless work.
By querying and analyzing their transaction records, we can understand the purchasing power of buyers, find suitable buyers, and focus on development.
2. Analysis of purchasers
After finding a buyer, we also need to analyze the customer's purchasing habits. By tracking and analyzing the buyer's transaction records, we can understand the customer's general product requirements, quantity, delivery time, etc., and understand whether the customer cares about quality or price, which can also be helpful in closing the transaction;
3. Reverse lookup
Due to the different customs policies of each country, the customs data allowed to be opened also varies. For example, EU countries do not open bill of lading details. What if foreign trade enterprises want to develop countries such as Germany, France, and Italy?
At this point, the reverse check method can be used. At present, many countries (such as the United States, India, Vietnam, Russia, Pakistan, etc.) not only have import data, but also export data. We can use the export data of these countries to query procurement companies in EU countries, which are also potential high-quality customers.
4. View opponents
Do you want to know which foreign buyers your peers are collaborating with? By entering the English name of the peer company, you can continuously track and analyze the export situation of the peer company, and master the basic information, procurement rules and demand changes of its purchasers. Especially for peers who have higher prices, similar quality, or lower quality than you, and similar prices, because their strength is comparable, you can definitely do it directly for the customers they can do, eliminating the previous screening process. Therefore, old salespeople will have more advantages and have a better understanding of the industry. At the same time, for buyers who have lost or added to their peers, they can also focus on attention.
5. Develop development plans, document development progress, and adhere to execution
Through precise customers, precise contact information, and targeted development letters, our development letter response rate will also significantly increase, standing out in the eyes of customers. However, it is definitely impossible to obtain a 100% response from customers through a development letter, especially for some major clients who must develop a development plan. For customers who have already responded, we also need to analyze and summarize what attracted them to the development letter. For customers who have not responded, keep records, analyze the reasons, and regularly send 2 emails a month, with appropriate changes in the content of the emails.
Huacheng Chuangzhi Customs data can provide detailed information on buyers' products, shipping information, and more. Based on the analysis report, screen and analyze the customer's procurement volume, procurement price, supplier distribution, and procurement cycle one by one to find buyers who match them better!