General

Customs data is a method for foreign trade enterprises to obtain customers, and there are also many companies selling customs data information in the market. However, the purposes for which enterprises use or purchase customs data are different. Some companies focus on the contact information of overseas buyers in customs data, and directly contact and communicate with them after obtaining the contact information. Some companies are trying to obtain industry information, or even competitor information, which is not the same, So when purchasing customs data, enterprises need to first understand their own needs, and others will follow suit.

Understand your own needs and purposefully choose customs data

If you only want to purchase contact information when purchasing customs data, it is recommended that you do not buy customs data. You can directly purchase inquiries, as clear requirements can make it easier to complete transactions. Why do you say that? Anyone who has done foreign trade declaration work should be aware that the customer contact information on the document is an optional item. Enterprises generally do not fill it out by experienced declaration workers in order to prevent customer information leakage. The phone number on the bill of lading is only for the convenience of customs clearance and delivery. This is why many foreign trade enterprises complain that the contact information of customs data purchased is not accurate, and may not understand the meaning of customs data.

On the other hand, imagine that if the value of customs data is so high, there must be top enterprises spending huge amounts of money to monopolize the purchase and use, and small and medium-sized enterprises may not be able to get this share.

The customer contact information obtained from customs data may encounter the following issues: whose contact information is it? How to ensure the timeliness and effectiveness of contact information? How many contact information are there? These may all be a problem.

So it is recommended that everyone use customs data correctly as follows:

Select suitable customer groups and follow up on their contact information.

Firstly, based on the customer's import records, such as purchase quantity, price, date, country of origin, etc., we will focus on selecting a group of customer groups that are suitable for our factory (such as supply quantity, supply cycle speed, product quality, price, etc.), and then find out the contact information of these customers in a targeted manner. After understanding the customer's procurement foundation, we will send targeted emails and phone calls to the customer.

When purchasing customs data, do not focus on contact information.

If you value your contact information and regret buying customs data, it will continue to be significant. Because the contact information in the data cannot track its effectiveness and relevance.

How to use customs data correctly?

1. Search for a potential customer resource pool

Quickly find potential customer resource pools with demand, match their purchasing records with their suitable customer base (such as customer purchasing volume, purchasing price, supplier distribution, purchasing cycle, etc., and whether they match);

2. Combining other methods to find contact information for key customer groups

Then use a combination of search engines, LinkedIn, Facebook, and other methods to targeted identify the contact information of key customer groups (prioritizing the company's boss and procurement department, followed by the official website and sales department), and effectively follow up and promote.

If you still don't know how to choose customs data, it is recommended to use Huacheng Chuangzhi's customs data. After finding potential customers based on product keywords and HS codes, you can combine the method of searching email addresses across the entire network to search for the email addresses of key decision-makers;

In addition, there is no need to buy customs data every year. Just buy the original database from the past 1-2 years is enough. If the results are good, buy the data again a year later to see changes in customers and the market.

I hope that after reading this article, everyone can learn how to choose and use customs data, make reasonable use of customs data to obtain effective information, not be misled by service providers selling customs data in the market, and maintain a clear mind according to the actual needs of the company,