General

Today, Xiao Zhijun will share with you the five step approach to developing foreign trade clients.

Five Step Method for Developing Customers in Foreign Trade 1. Analyzing Customer Types

Any product has a specific distribution channel, and the customer base throughout the entire distribution chain varies in size, distance from the terminal, some have low prices and large quantities, some have good prices and small quantities, some are unstable, and some are relatively stable. No matter which intermediary you sell your product through, it ultimately reaches these different types of customers.

Since our goal is not to identify these types of customers, as long as we analyze the distribution channels clearly, identify different types of customers, proactively communicate with them, and establish cooperation, this is undoubtedly the most fundamental and direct business model. Remind everyone to conduct a five step in-depth analysis of the entire distribution chain, and develop targeted customer groups of different types based on the company's own situation.

Five Step Method for Developing Customers in Foreign Trade 2. Analyzing Keywords

Any foreign customers with a certain history or a slight scale can be found on search engines, so the five step method for foreign trade development customers mainly uses search engines as the entry point for customer search. However, in the search process, professional and unique keywords are required. If only the product name is used as a keyword to search, either the search results are not accurate enough, wasting a lot of time filtering and filtering, or finding customers who have been searched countless times.

Five Step Method for Developing Customers in Foreign Trade 3. Combining Keywords

Since search is based on search engines, it cannot be separated from the search syntax of search engines, and the application of search syntax is reflected in various combinations of keywords. In this step, keywords are combined according to the standard syntax of search engines to form different search conditions. These combined search conditions are the basis for accurately finding targets.

Five Step Method for Developing Customers in Foreign Trade 4. Efficient Search

After ensuring that the search criteria used can accurately search for customer groups, what is needed is an improvement in efficiency. Search is based on search engines, and the principle of this step is to improve search efficiency through software tools. The search criteria are set in the software, and when the software starts, it can automatically search on the search engine and enter the official website of each customer, automatically extracting the contact information from the website like a machine. This method can generally be done within a day, Extract contact information for thousands or even tens of thousands of target customers.

Five Step Method for Developing Customers in Foreign Trade 5. Effective Delivery

After successfully searching for a large number of target customer contact information, the main use is the customer's email. Write a development letter and send an email to the customer to get in touch. In terms of email delivery, there are two issues: efficiency and arrival rate, especially arrival rate, which are currently quite challenging. So in this step, we adopt a pure WEB email sending method that completely imitates manual methods, and cooperate with group sending guidance services to track user usage throughout the process, so that when users encounter problems, they are always provided with opinions and solutions.