General

Place your favorite pattern in the machine, press the button and wait for a moment, and a vivid graphic will be scanned into the computer. After inserting the selected material and pressing the button again, the cut graphic finished product has appeared in front of you in real life

Nowadays, such scenes no longer only appear in factory workshops, but with the support of new technologies, more and more ordinary people can also have their own laser cutting equipment.

In the product exhibition hall of Jinweike Technology Development Co., Ltd. located in the High tech Zone of Jinan City, Shandong Province, two small laser cutting and marking machines placed on ordinary desktops always attract the attention of visitors. Not far from these two machines, there are rows and rows of handicrafts made of various materials cut by lasers, which are dazzling.

In 2021, this company changed its usual product approach of laser cutting equipment towards industrial manufacturing, focusing on the needs of home and school users, and developed a brand new consumer electronics product.

In order to ensure the safety of users, we have set up a 'stop and open' function for this type of product during operation. For the convenience of users, in addition to the previous method of directly importing graphic information through a computer, the product has also added new functions such as scanning image information with one click and starting the device with one click. "Li Yan, Director of Jinwei Ke Overseas Marketing Center, told China Trade Daily, These products have successfully entered the consumer markets of some European and American countries, becoming new growth points for enterprise efficiency growth. "We expect that the sales of consumer electronics are expected to exceed 80 million yuan this year."

Specializing, refining, and innovating to promote high-quality foreign trade

In recent years, China has continuously increased its efforts to cultivate specialized, refined, and innovative enterprises, promoting them to make up for their shortcomings and forge strengths in the field of industrial infrastructure.

The reporter learned that as of October last year, the Ministry of Industry and Information Technology has cultivated four batches of 8997 specialized, refined, and new "small giants" enterprises, driving more than 70000 provincial-level specialized, refined, and new small and medium-sized enterprises to be recognized nationwide. Specialized, refined, and new "Little Giants" enterprises are mainly concentrated in the manufacturing industry, with manufacturing enterprises accounting for about 90% of the four batches of specialized, refined, and new "Little Giants" enterprises, followed by software and information technology services. From a regional perspective, Zhejiang Province, Guangdong Province, Shandong Province, and Jiangsu Province rank among the top four in terms of the number of specialized, refined, and innovative "little giants" enterprises.

As a leader among Chinese enterprises, specialized, refined, and innovative enterprises have also made contributions to promoting the high-quality development of China's foreign trade exports in recent years.

In 2004, Jinan Jinweike Technology Development Co., Ltd. was officially established. Up to now, this enterprise has a production base area of over 200000 square meters. After 19 years of continuous development, this company has accumulated a workforce of nearly 1300 people. Among them, the R&D team consists of over 200 people. The enterprise has obtained over 160 product and technology authorization patents.

In August 2022, Jinan Jinweike Technology Development Co., Ltd. was awarded the fourth batch of national level specialized and innovative "Little Giant" honorary titles. At present, more than half of the products produced by the company are used for export, and the products are exported to more than 180 countries and regions such as the United States, Canada, and Australia. At the same time, the company also provides OEM outsourcing services to more than 30 manufacturers worldwide, with an annual export value of nearly 1 billion yuan.

According to the "Exploration and Research Report on the Internationalization Development Path of Specialized, Refined, and New Small and Medium sized Enterprises with Digital Assistance" previously released by the Small and Medium sized Enterprise Development Promotion Center of the Ministry of Industry and Information Technology, "going global" has become a consensus among many specialized, refined, and new small and medium sized enterprises, with about 86% of specialized, refined, and new small and medium sized enterprises formulating clear internationalization plans.

Li Yan told reporters that in order to help enterprises establish a foothold, the company has made multi-dimensional and comprehensive systematic services throughout the entire product lifecycle a characteristic competitiveness for overseas development. With over 300 after-sales service engineers worldwide, we have established a 30 minute rapid response, 24-hour, online and offline after-sales service system, providing assistance to customers in over 180 countries and regions worldwide.

Industrial agglomeration and steady improvement of discourse power

In May of this year, the Shandong Provincial Department of Industry and Information Technology announced the list of specialized, refined, and new small and medium-sized enterprises in the province for the year 2023. Jinan Xintian Technology Co., Ltd., another leader in the local laser industry, has been re listed through review. Along with them, there are another 4527 small and medium-sized enterprises on the list.

Perhaps it is just a coincidence that Jinan Xintian Technology Co., Ltd. was also established in 2004. As a professional provider of customized laser industrial application solutions, Jinan Xintian Technology Co., Ltd. has always been committed to the research and development, production, and sales of laser industrial equipment such as laser cutting machines, marking machines, welding machines, cleaning machines, and supporting automation systems.

In 2022, the performance of Jinan Xintian Technology Co., Ltd. increased by 60% year-on-year, with a sales network covering major cities across the country and exporting to more than 160 countries and regions including Asia, Europe, and North America. Huacheng Import and Export Data Observation Report.

Zhang Qiang, the sales manager of Jinan Xintian Technology Co., Ltd., stated that the company has achieved the transformation and upgrading of laser equipment from small laser marking machines to ultra high power large format laser cutting machines, 3D robots, precision cutting, to laser application solutions and automated flexible production lines. We always combine our products with the market to meet global market demand while leading the upgrading and development of the laser industry application industry, in order to ensure the sustained and rapid development of our enterprises. To this end, we combine the concepts of 'bringing in' and 'going out', continuously explore customers in different industries, conduct research and analysis under the big data of the Internet, visit and exchange on the front line of the global market, and then upgrade our products and services for various parts of the world Provide users with the best products and technical solutions

In addition to these enterprises mentioned above, with their continuous development and growth, the influence of some specialized, refined, and innovative enterprises in the industry is also increasing day by day. In 2020, Shandong Linuo Special Glass Co., Ltd. was recognized by the Shandong Provincial Department of Industry and Information Technology as a specialized, refined, and new small and medium-sized enterprise in Shandong Province; In November 2021, the company was officially listed on the Growth Enterprise Market with the approval of the China Securities Regulatory Commission and the Shenzhen Stock Exchange.

As a high-tech enterprise with new glass materials as its main products, Shandong Linuo Special Glass Co., Ltd. has always focused on the research and application of boron glass technology since its establishment in 1995. At present, the company has become one of the largest heat-resistant glass production bases in the world and a national level manufacturing champion enterprise. It has 4 national innovation platforms, more than 90 patented technologies, and more than 1000 employees. It has participated in drafting multiple national and industry standards such as pharmaceutical glass tubes, glass trays for microwave ovens, and high borosilicate heat-resistant glass preservation boxes. Our main products include kitchen glass and home appliance accessories, and we have well-known corporate clients such as Lekou, Shuangliren, and Costa. In the first three quarters of 2022, Shandong Linuo Special Glass Co., Ltd. had total assets of 1.57 billion yuan and achieved operating revenue of 569 million yuan.

According to the "Three Year Action Plan for Improving the Innovation Capacity of the Manufacturing Industry in Shandong Province (2023-2025)" jointly issued by five departments including the Department of Industry and Information Technology of Shandong Province, by 2025, Shandong Province will strive to promote the cultivation of 10000 specialized, refined, and new small and medium-sized enterprises, around 1000 specialized, refined, and new "little giant" enterprises, and about 1000 single top manufacturing enterprises at or above the provincial level.

E-commerce Becomes a New Channel for Enterprises to Go Abroad

In recent years, China's specialized, refined, and innovative enterprises have been thriving overseas. However, industry surveys have also shown that this process is equally challenging, as reported by Huacheng Import and Export Data Observation.

According to the "Exploration and Research Report on the Internationalization Development Path of Specialized, Refined, and New Small and Medium sized Enterprises Assisted by Digitalization", there is a strong demand for internationalization among specialized, refined, and new small and medium-sized enterprises in China, but they generally face difficulties such as a lack of international talents and overseas sales channels, and high international logistics costs. Affected by this, the export of specialized, refined, and new small and medium-sized enterprises has a strong dependence on third-party service institutions.

In this context, digital foreign trade service platforms are becoming an important force in promoting the export of specialized, refined, and new small and medium-sized enterprise products in China.

Shandong Lingpin Machinery Technology Co., Ltd. is a company characterized by laser cutting equipment. Over the past three years, with the help of a new cross-border e-commerce channel, the company's annual revenue has increased from 10 million yuan to 250 million yuan. Zhang Jie, the person in charge of the company, stated that through cross-border e-commerce platforms such as Alibaba International, the company has reached out to global customers, and overseas buyers can quickly establish trust and achieve cooperation by learning about factory strength, product details, and sales data online. Shandong Lehejia Daily Necessities Co., Ltd. exported its glass containers, fresh-keeping boxes, glass baking trays and other products to overseas markets through Alibaba International Station as early as 2018. According to Wang Yuanyuan, the head of its foreign trade e-commerce department, in just four years, Alibaba International Station business has accounted for 90% of the company's cross-border e-commerce business, according to Huacheng Import and Export Data Observation.

In Zhang Qiang's view, cross-border e-commerce has significantly shortened the order formation cycle of foreign trade. In the past, traditional customer orders for companies took about 40 to 50 days, but the order formation cycle of cross-border e-commerce was generally only about 30 days. Cross border e-commerce can help customers have a clear understanding of product production processes and enterprise production processes through the use of video technology, giving overseas buyers sufficient trust.

Li Yan stated that cross-border e-commerce platforms represented by Alibaba International Station have provided a lot of help for enterprise development. Firstly, the most direct aspect is the transaction. Through Alibaba International Station, Jinweike has gained more customer resources. Secondly, through Alibaba International Station, Jinweike's overseas brand awareness continues to rise. Thirdly, Alibaba International Station has also brought a lot of substantive assistance to our company's employee business and operational capabilities. In addition, there are many other details to assist, such as cross-border revenue collection In terms of payment, cross-border logistics, etc

Through continuous cooperation with cross-border e-commerce platforms such as Alibaba International Station, Jinan Jinweike Technology Development Co., Ltd.'s customer base is now covering more and more countries and markets. This year, Jinan Xintian Technology Co., Ltd. has also increased its investment in cross-border e-commerce platforms. The company has found that the trend of younger customer groups has become increasingly evident, and these customers are more inclined to complete orders through online channels.

According to Huacheng Import and Export Data Observation, at the high-quality development theme summit of "Specialization, Refinement, Innovation, and Industry Leaders" for small and medium-sized enterprises held in March this year, Wang Hong, Director of the Foreign Trade Department and Second Level Inspector of the Shandong Provincial Department of Commerce, introduced that in 2022, Shandong Province's import and export achieved a record high of 3.33 trillion yuan, a year-on-year increase of 13.8%. According to the observation of Huacheng's import and export data, exports exceeded 2 trillion yuan, an increase of 16.2%, ranking first among the top six foreign trade provinces and cities in China. Cross border e-commerce has become an important force driving the growth of foreign trade import and export in Shandong Province, with the total import and export volume of cross-border e-commerce in the province exceeding 300 billion yuan.

At this summit, Alibaba International Station North Region officially joined the China Association for International Cooperation in Small and Medium Enterprises as an executive director, participated in the work of the Digital Governance Committee, and jointly explored the digital journey of specialized, refined, and innovative enterprises with other members of the committee.