General

In order for any enterprise to achieve long-term development, in addition to maintaining its existing customers, it also needs to continuously develop new customers. The foreign trade industry may seem to be a highly profitable industry, but one cannot just look at the success it has achieved on the surface. The effort behind it requires a lot of customer resources to maintain. In addition to daily brand promotion and stable output of human and material resources, it is also necessary to carry out daily customer maintenance. Therefore, for new foreign traders, the primary task is to learn how to develop new customers. Below, Xiao Zhijun will introduce how to handle foreign trade development customers.

In fact, in the development of foreign trade clients, resources are not aimless. If we can fully utilize the development skills of our new foreign trade clients in the preliminary work, it can bring positive help to the improvement of our client development efficiency.

Firstly, in order to better accumulate and expand customer resources for foreign trade development clients, it is very important to collect and organize information in the early stage. We can find the contact information and most important email addresses of our potential customer resources through various search engines, exhibitions, and B2B platforms. With the contact information of new foreign trade customers, we can better carry out subsequent marketing and promotion work, achieve targeted goals, and improve the targeting of our customer base. In the process of organizing potential customer information, it is also a process of understanding customers. On the basis of understanding customers, improve the scientific accuracy of matching and analyzing new customer needs for one's own products. Only in this way can we greatly increase the possibility of trade cooperation between both parties.

Secondly, as a foreign trade development client, after we have obtained some contact information for new foreign trade clients, the next step is our follow-up work. For this follow-up work, we need to be mentally prepared, as many times the messages we send will sink into the sea and wait for a long time in the foreseeable future. At this point, it is necessary to be more patient, pay attention to the timing and format of sending relevant product marketing information, and innovate the presentation format in order to better attract customer attention and response. And for some subsequent email contact information, its content should not be limited to a new type of product promotion. We can send some greeting messages to customers during holidays and attach our company's name, or cleverly attach our company's product name to win their favor.

Once again, in the process of business negotiations with clients, be neither humble nor arrogant. During business negotiations or conversations between both parties, do not deliberately belittle yourself or exaggerate the customer's address. In this way, it is easy to put the two sides of trade cooperation in an unequal position. We should demonstrate confidence in our products and emphasize our professionalism anytime and anywhere. In the process of business negotiations, the customer's words are a manifestation of our professional spirit and cooperative attitude. We need to make these new foreign trade customers feel our confidence and professional attitude, so as to dispel their doubts in the early stage, strive to shorten the negotiation progress of bilateral trade cooperation, and promote the achievement of bilateral trade cooperation.

Fourthly, we should also pay attention to the management and layout of our company's webpage introducing our products. Although in the process of developing customers for foreign trade, in most cases, we are the active party, it is not ruled out that there are some customers who come to our doorstep voluntarily. This type of customer is generally a customer with a high demand for a certain type of product, and the probability of foreign trade cooperation is relatively high. We should give sufficient attention to these foreign trade customers who voluntarily come to our doorstep. In the early stages, in order to understand our products, they will visit our official website to effectively evaluate the quality and professionalism of our products. So the quality and level of an enterprise's internal information publishing website are also a reflection of our company's strength and product quality, and we need to pay enough attention to it.

Finally, after obtaining a certain amount of new foreign trade customer resources, it is necessary to actively take measures and attach importance to the consolidation of these new foreign trade customer resources. At all times, we must pay attention to the quality of our products, win with quality, and establish stable cooperative relationships with these new foreign trade customers. This is also an important support for the development of enterprises. You can see if it is necessary to further strengthen the trade cooperation relationship with customers according to actual needs.