General

If you want to learn about something or investigate something, in the past, you would pay attention to going to some market places, because in these places, anything can be heard. In modern society, we can understand a company, a place, or even a country without the need to personally visit the place. Pay attention to some social media marketing platforms, such as Facebook, Twitter, YouTube, and so on. These social media platforms are like the market places in the past, where everyone has access to all kinds of information. However, in modern times, laws and regulations are important, and illegal activities should not be taken advantage of. Below, Xiaozhijun will learn about social media marketing.

When you start to truly understand today's social media, you will begin to realize that social media is just slang for the current state of the internet.

In the past two to three years, due to the rise of paid advertising, people have rejected organic content. Yes, paid social media marketing has enormous advantages that are unbelievable. In my opinion, it is the most cost-effective of all advertisements (excluding those during the Super Bowl period). However, the paranoia that arises when people think about social media is only effective when you spend money. Without noise and without understanding great content, especially when magnified in subtle ways, it can be very effective.

By 'subtly magnifying', I mean, for example, if you're just starting to use the correct theme tags on Instagram, it's easy to spot. Whether you are a local pizza shop, car dealership, artist, rapper, or Fortune 500 B2B company, using tags is an incredible organic way to achieve discoverability and create amplification for your content. If you have already paid media funds, even if you spend $100- $300 per week to enlarge your YouTube and Facebook video content, it will still explode your content.

That's the problem: no paid media can turn bad ideas into good content. This is the same as not having too much venture capital to rescue bad products. That's why you need to invest in long-term games to enhance brand content (you achieve this by creating a large amount of content).

Basically, this is my general belief: if you are a small business, you want to focus on spending time, money, and energy to create great content (and a large amount of content). You should spend $85000 per year to create high-quality content, and an additional $35000 to expand content, not the opposite. What excites me is that most small businesses (even top tier celebrities) waste $250000 to $500000 annually on strategies such as websites, public relations, direct mail, or paid media, organic social content, and small scaled up budgets to achieve more valuable results.

The most important thing people don't understand is that high-quality content is very important for anyone under the age of 40 now. Anyone in this group can first discover the business through (A) Google search or (b) searching for its content on social media marketing. If you don't focus on the content you hastily post on the most important social platforms, you will become silent in modern business activities. That's why organic coverage is so important, because when someone directly visits your webpage, you get the impression that you are a more qualified potential customer, possibly more valuable than the customers you get through advertising purchases.

No paid media can turn bad ideas into good content.

There are many different payment strategies (Facebook advertising, Instagram influencer marketing, YouTube pre patch advertising, Snapchat new advertising products, etc.) that will help increase your audience, but it is important to have the opportunity to take your organic methods seriously on social media marketing networks. Why? Because this is the most natural and authentic state of the internet. Although the supply and demand transfer of paid media has become more saturated, it has left an incredible beginning for high-quality content brands that can develop in the right way.